ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI NIAT MENGADOPSI PADA METODE PEMBAYARAN QRIS
Muhammad Noer Oktavian, Dr. Sahid Susilo Nugroho, M.,Sc.,
2023 | Tesis | S2 Manajemen
ABSTRACT
The purpose of this research was to examine what are the factors that influence the intention to adopt the QRIS payment method. This research uses variables consisting of perceived transaction convenience, perceived transaction speed, usefulness, ease of use, and intention to adopt. This research uses non-probability in taking samples with purposive sampling technique. A total of 180 respondents were used in this research sample. The research data collection technique uses questionnaires distributed online with the criteria of respondents aged 20-40 years, have smart devices, and have never used QRIS as a payment method before.
SEM Partial Least Square is used to analyze data in this research. The results of this research found that perceptions of transaction convenience have a positive relationship with usefulness, perceived transaction speed has a positive relationship with ease of use, and usefulness and ease of use have a positive relationship with intention to adopt.
Keywords: Perceived Transaction Convenience, Perceived Transaction Speed, Usefulness, Ease of Use, Intention to Adopt
Kata Kunci : Persepsi Kenyamanan Transaksi, Persepsi Kecepatan Transaksi, Kegunaan, Kemudahan Penggunaan, Niat Mengadopsi