The Effect of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, and Habit on Customer Intention to Use the E-commerce Application

IBNU ALFANDY YUSUF, Naila Zulfa, M.A., M.S., PGDip., Ph.D., FHEA.

2023 | Skripsi | S1 MANAJEMEN

Tujuan dari penelitian ini adalah untuk menganalisa efek variabel UTAUT 2 yang mempengaruhi niat pelanggan untuk menggunakan aplikasi e-commerce. Responden adalah individu di Yogyakarta yang setidaknya pernah menggunakan Aplikasi Shoppee. Informasi dikumpulkan melalui puposive sampling dengan jumlah seluruh responden 105. Data diolah dengan IBM SPSS. Hasil penelitian menunjukkan bahwa Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, dan Habit mempengaruhi niat pelanggan untuk menggunakan aplikasi e-commerce.

The aim of this research is to analyze the effect UTAUT 2 variable that influence customer intention to use e-commerce application. The respondents are individuals in Yogyakarta who have used Shoppee Application at leas once. Information was gathered through puposive sampling with all out number of respondents of 105. The data was processed with IBM SPSS. Results showed that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, and Habit affect the customer intention to use e-commerce application.

Kata Kunci : UTAUT 2, performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit