STRATEGI HUMAS DALAM PERSPEKIF SISTEM INFORMASI (Studi Strategi Humas Direktorat Jenderal Pajak dalam Merespons Terungkapnya Skandal Korupsi Pajak Tahun 2012)

JOHN ARFIANTO, Dr. Phil. Hermin Indah Wahyuni, S.IP., M.Si.; Wisnu Martha Adiputra, S.IP., M.Si.

2015 | Tesis | S2 Ilmu Komunikasi

Dengan pendekatan sistem informasi, strategi merupakan suatu fase dari proses pemahaman informasi. Proses itu disebut pengorganisasian (organizing) yang memiliki tiga elemen pokok yaitu tindakan (enactment), seleksi (selection), dan retensi (retention). Pemilihan strategi biasanya dilakukan pada tahap seleksi berdasarkan tindakan dalam memahami suatu informasi pada suatu peristiwa. Kemudian strategi-strategi yang telah dilakukan akan menjadi memori yang akan menjadi pedoman selanjutnya. Penelitian ini memberikan sudut pandang suatu pengertian strategi humas dengan pendekatan sistem informasi. Peneliti mengelaborasi pendekatan ini melalui kajian teori dan studi empiris pada strategi humas DJP dalam merespons terungkapnya skandal korupsi pajak pada tahun 2012. Hasil penelitian menunjukkan bahwa kepekaan terhadap informasi akan menentukan penerapan strategi, humas, pada organisasi.

By the information system approach, strategy constitutes a phase in the process of making sense of information. This process is called organizing with three major elements, namely enactment, selection, and retention. Strategy selection is usually implemented in the selection phase according to an enactment in understanding any information in an event. Then, the strategies that have been performed will become a memory upon which subsequent guideline will be developed. This study gives a perspective of understanding public relations strategy through the information systems approach. The author elaborated this method by theory review and empirical study of the DGT public relations strategy in responding the exposure of corruction scandals in 2012. The sense of information will determine the proper implementation of organizational public relations strategy.By the information system approach, strategy constitutes a phase in the process of making sense of information. This process is called organizing with three major elements, namely enactment, selection, and retention. Strategy selection is usually implemented in the selection phase according to an enactment in understanding any information in an event. Then, the strategies that have been performed will become a memory upon which subsequent guideline will be developed. This study gives a perspective of understanding public relations strategy through the information systems approach. The author elaborated this method by theory review and empirical study of the DGT public relations strategy in responding the exposure of corruction scandals in 2012. The sense of information will determine the proper implementation of organizational public relations strategy.

Kata Kunci : Strategi, hubungan masyarakat, humas, komunikasi organisasi, pendekatan sistem informasi, tindakan, seleksi, retensi, korupsi, pajak, Strategy, public relations, PR, organizational communication, organizing, systems information approach, enactment, select