Evaluasi Penerapan Standar Operasional Prosedur Pelayanan Eduwisata Di Kebun Raya Gunung Tidar, Kota Magelang

Chysecesa Cozano, Dr. Ir. Wiyono, S.Hut., M.Si., IPU.

2026 | Tugas Akhir | D4 PENGELOLAAN HUTAN

Kebun Raya Gunung Tidar (KRGT) menyelenggarakan pelayanan eduwisata berdasarkan Standar Operasional Prosedur (SOP) yang disusun pada tahun 2022 tetapi belum dievaluasi dan diperbarui secara formal. Penelitian ini bertujuan menganalisis penerapan SOP dan merumuskan strategi penyempurnaannya. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi pada dua sesi kunjungan wisatawan, wawancara semi-terstruktur kepada delapan informan (pengelola, pemandu, dan pengunjung berpengalaman), serta studi dokumentasi, lalu datanya divalidasi dengan triangulasi, penilaian kesesuaian SOP tertulis dengan praktik di lapangan, dan dianalisis menggunakan SWOT. Hasil penelitian bahwa menunjukkan dua puluh tahapan SOP dilaksanakan dan satu tahapan tidak dilaksanakan. Kekuatan SOP berupa ketersediaan sebagai pedoman, kejelasan struktur pembagian tugas, dan fleksibilitas pelaksanaan. Kelemahannya berupa acuan dasar hukum belum diperbarui mengenai penyelenggaraan kebun raya, evaluasi internal tidak dilakukan rutin, tidak ada standar pelaksanaan untuk kegiatan tambahan konservasi, dan belum ada prosedur mitigasi cuaca ekstrem dan bencana alam. Peluang berupa teknologi digital dan permintaan kegiatan konservasi, sedangkan ancaman berupa perilaku pengunjung terhadap satwa liar, perubahan regulasi mengenai penyelenggaraan kebun raya, serta cuaca ekstrem dan bencana alam. Terdapat tujuh strategi prioritas yaitu pembaruan acuan dasar hukum mengenai penyelenggaraan kebun raya, evaluasi internal rutin berbasis digital, penyusunan prosedur mitigasi cuaca ekstrem dan bencana alam, penguatan prosedur penyampaian larangan interaksi dengan satwa liar, digitalisasi dan publikasi SOP pelayanan eduwisata, penyediaan beragam format survei kepuasan pengunjung, serta penyusunan dan penambahan kegiatan tambahan konservasi.

Kebun Raya Gunung Tidar (KRGT) provides educational tourism services based on Standard Operating Procedure (SOP) developed in 2022 but which have not yet been formally evaluated or updated. This study aims to analyze the implementation of the SOPs and formulate strategies for their improvement. The method used is a qualitative descriptive approach employing a case study design. Data were collected through observations during two tourist visit sessions, semi-structured interviews with eight informants (managers, guides, and experienced visitors), and a review of documentation. The data were then validated through triangulation and an assessment of the alignment between the written SOPs and field practices, and analyzed using a SWOT analysis. The results of the study showed that twenty steps of the SOP were implemented, while one step was not. The strengths of the SOP include its availability as a guideline, the clarity of the task-division structure, and flexibility in implementation. Weaknesses include the fact that the legal framework governing botanical garden management has not been updated; internal evaluations are not conducted regularly; there are no implementation standards for supplementary conservation activities; and there are no procedures in place to mitigate extreme weather and natural disasters. Opportunities include digital technology and demand for conservation activities, while threats include visitor behavior toward wildlife, changes in regulations regarding botanical garden management, as well as extreme weather and natural disasters. There are seven priority strategies: updating the legal framework governing botanical garden management; conducting routine, digital-based internal evaluations; developing procedures for mitigating extreme weather and natural disasters; strengthening procedures for enforcing prohibitions on interaction with wildlife; digitizing and publishing standard operating procedures (SOPs) for educational tourism services; providing a variety of visitor satisfaction survey formats; and developing and expanding additional conservation activities.

Kata Kunci : Kebun Raya, Eduwisata, SOP, Strategi