Digital Transformation Strategy for Formation Premium: Enhancing Operational Efficiency and Overcoming Resistance to Change

Abigail Reza Yolanda, I Wayan Nuka Lantara, M.Si., Ph.D.

2025 | Skripsi | MANAJEMEN

Laporan ini menganalisis strategi transformasi digital di Formation Premium, sebuah pusat pelatihan vokasi di Toulouse, Prancis, tempat penulis menjalani magang dari Mei hingga September 2025. Studi ini berfokus pada peningkatan efisiensi sistem administrasi dan pengelolaan berkas peserta magang sekaligus mengatasi resistensi internal terhadap perubahan digital. Dengan menggunakan kerangka seperti Technology Acceptance Model (TAM), OBTC Matrix, dan Allies Theory, analisis ini mengidentifikasi hambatan utama yang bersifat organisasi, kultural, dan teknis. Laporan ini mengusulkan rencana transformasi digital lima tahap yang menekankan implementasi bertahap, keterlibatan karyawan dalam proses, serta pemilihan alat yang sederhana dan mudah digunakan. Platform seperti Google Drive, Notion, dan Airtable direkomendasikan untuk meningkatkan efisiensi, akurasi data, dan keterlibatan karyawan. Program ini diharapkan menghasilkan peningkatan operasional yang signifikan serta mendukung Sustainable Development Goals (SDGs), khususnya SDG 4 (Pendidikan Berkualitas), SDG 9 (Industri, Inovasi, dan Infrastruktur), serta SDG 12 (Konsumsi dan Produksi yang Bertanggung Jawab).

This report analyzes the digital transformation strategy for Formation Premium, a vocational training center in Toulouse, France, where the author completed an internship from May to September 2025. The study focuses on improving the efficiency of administrative and apprentice file management systems while addressing internal resistance to digital change. Using frameworks such as the Technology Acceptance Model (TAM), the OBTC Matrix, and the Allies Theory, the analysis identifies key organizational, cultural, and technical barriers. The report proposes a five-phase digital transformation plan emphasizing gradual implementation, participatory design, and simplicity of tools. The recommended approach integrates affordable platforms such as Google Drive, Notion, and Airtable to enhance efficiency, data accuracy, and employee engagement. The project is expected to yield significant operational improvements and align with several Sustainable Development Goals (SDGs), including Quality Education (SDG 4), Industry, Innovation and Infrastructure (SDG 9), and Responsible Consumption (SDG 12).

Kata Kunci : Digital Tansformation, Change Management, SME, Vocational Training, Resistance to Change, Operational Efficiency.