Analisis Faktor Penentu Pertumbuhan Yang Cepat Pada Firma Hukum – Studi Pada UMBRA
Rinaldi, Bapak Ertambang Nahartyo, Dr., M.Sc., CMA., Ak., CA
2024 | Tesis | S2 MANAJEMEN (MM) JAKARTA
UMBRA was founded in November 2017. In 2022, UMBRA ranked 8th among large law firms. To become one of the top five Corporate Law Firms in Indonesia, UMBRA needs to devise an efficient growth strategy.
The research employed qualitative methods, utilizing PESTEL analysis, Porter's Five Forces, and Resource-Based View (RBV). To map the Internal External matrix (IE), External Factor Evaluation (EFE), and Internal Factor Evaluation (IFE) analyses were employed. Qualitative Strategic Planning Matrix (QSPM) analysis was used to formulate strategies.
To rapidly attain the 5th position in Indonesia, UMBRA has the option to enlist seasoned partners and, or senior associates possessing notable expertise. There exist three enduring strategies that can be employed to attain the top rank. Initially, utilizing technology to improve operational efficiency. Secondly, establishing partnerships or cooperations with international firms. Lastly, concentrating on delivering services in emerging specializations to address the demands of the ever-changing market.
Kata Kunci : Firma Hukum, matriks Internal External (IE), PESTEL, Porter’s Five Forces, Qualitative Strategic Planning Matrix (QSPM), Resource Based View (RBV).