STRATEGI PENGEMBANGAN MEDIA SOSIAL PT. INAMAS SINTESIS TEKNOLOGI DALAM MENDISEMINASIKAN INOVASI PERTANIAN

Rahadian Anggata Iriansa, Mesalia Kriska, S.P., M.Sc; Dr. Dyah Woro Untari, S.P., M.P.

2023 | Skripsi | PENYULUHAN & KOMUNIKASI PERTANIAN

PT Inamas Sintesis Teknologi (Inastek) memanfaatkan inovasi teknologi untuk mengenalkan produk yang dimiliki oleh perusahaan kepada masyarakat melalui media sosial. Dalam upaya memaksimalkan pemanfaatan media sosial perusahaan, perlu adanya berbagai strategi pengembangan media sosial suatu perusahaan. Penelitian ini bertujuan untuk mengetahui: (1) Mengidentifikasi kekuatan (strength), kelemahan (weakness), peluang (opportunities), dan ancaman (threats) pada media sosial PT Inamas Sintesis Teknologi; (2) Mengidentifikasi strategi pengembangan media sosial PT Inamas Sintesis Teknologi dengan analisis SWOT; (3) Mengidentifikasi strategi pengembangan media sosial yang dipilih/disiapkan untuk PT Inamas Sintesis Teknologi dalam mendiseminasikan inovasi pertanian. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan menggunakan matriks SWOT. Berdasarkan hasil yang diperoleh, PT Inastek memanfaatkan media sosial untuk kegiatan edukasi dan branding. Dari hasil SWOT, dapat diketahui beberapa strategi pengembangan PT Inastek dalam mendiseminasikan inovasi pertanian. Strategi tersebut diantaranya menggunakan media sosial sebagai platform diseminasi dengan menyajikan konten yang sedang banyak diminati, menekankan identitas perusahaan berupa visual maupun copywriting pada pengelolaan media sosial sebagai langkah untuk keberlanjutan media sosial perusahaan termasuk untuk mendiseminasikan inovasi pertanian. 

PT Inamas Sintesis Teknologi (Inastek) utilizes technological innovations to introduce its products to the public through social media. In order to maximize the use of a company's social media, various social media development strategies are needed. This study aims to determine: (1) Identify the strengths, weaknesses, opportunities, and threats on PT Inamas Sintesis Teknologi's social media; (2) Identify the social media development strategies of PT Inamas Sintesis Teknologi with SWOT analysis; (3) Identify the social media development strategies that are selected/prepared for PT Inamas Sintesis Teknologi in disseminating agricultural innovations. The method used in this study is descriptive qualitative with a SWOT matrix. Based on the results obtained, PT Inastek uses social media for educational and branding activities. From the SWOT results, it can be seen that some of PT Inastek's development strategies in disseminating agricultural innovations include using social media as a dissemination platform by presenting content that is currently in high demand, emphasizing the company's identity in the form of visuals or copywriting in social media management as a step for the sustainability of the company's social media, including for disseminating agricultural innovations. PT Inamas Sintesis Teknologi (Inastek) utilizes technological innovations to introduce its products to the public through social media. In order to maximize the use of a company's social media, various social media development strategies are needed. This study aims to determine: (1) Identify the strengths, weaknesses, opportunities, and threats on PT Inamas Sintesis Teknologi's social media; (2) Identify the social media development strategies of PT Inamas Sintesis Teknologi with SWOT analysis; (3) Identify the social media development strategies that are selected/prepared for PT Inamas Sintesis Teknologi in disseminating agricultural innovations. The method used in this study is descriptive qualitative with a SWOT matrix. Based on the results obtained, PT Inastek uses social media for educational and branding activities. From the SWOT results, it can be seen that some of PT Inastek's development strategies in disseminating agricultural innovations include using social media as a dissemination platform by presenting content that is currently in high demand, emphasizing the company's identity in the form of visuals or copywriting in social media management as a step for the sustainability of the company's social media, including for disseminating agricultural innovations. 

Kata Kunci : media sosial, analisis SWOT, strategi pengembangan.