Analisis Faktor Yang Memengaruhi Konsumen Dalam Belanja Online Di E-Commerce Menggunakan E-Wallet Sebagai Alat Transaksi Pembayaran Melalui Pendekatan Metode TAM (Technology Acceptance Model)

Esti Susila Handayaningrum, Dr. Agusta Ika Prihanti Nugraheni, S. E., MBA.

2023 | Tugas Akhir | D4 PERBANKAN

Penelitian ini bertujuan untuk mengetahui: (1) Perceived Ease Of Use memberikan pengaruh positif terhadap Intention To Reuse E-Wallet sebagai alat transaksi pembayaran, (2) Perceived Usefulness memberikan pengaruh positif terhadap Intention To Reuse E-Wallet sebagai alat transaksi pembayaran, dan (3) Perceived Ease Of Use dan Perceived Usefulness memberikan pengaruh positif terhadap Intention To Reuse E-Wallet sebagai alat transaksi pembayaran. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data yang digunakan pada penelitian ini yaitu dengan melakukan penyebaran kuisioner dengan jumlah sampel sebayak 110 orang. Hasil penelitian diperoleh bahwa: (1) Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Intention To Reuse E-Wallet  sebagai alat transaksi pembayaran (2)  Perceived Usefulness berpengaruh positif dan signifikan terhadap Intention To Reuse E-Wallet  sebagai alat transaksi pembayaran (3) Perceived Ease Of Use dan Perceived Usefulness berpengaruh positif dan signifikan terhadap Intention To Reuse E-Wallet  sebagai alat transaksi pembayaran secara simultan.  

This study aims to determine: (1) Perceived Ease Of Usehas a positive influence on Intention To Reuse E-Wallet as a payment transaction tool, (2) Perceived Usefulness has a positive influence on Intention To Reuse E-Wallet as a payment transaction tool, and ( 3) Perceived Ease Of Useand Perceived Usefulness have a positive influence on Intention To Reuse E-Wallet as a payment transaction tool. This type of research is a quantitative research. The data collection technique used in this study was by distributing questionnaires with a sample size of 110 people. The results of the study showed that: (1) Perceived Ease Of Usehas a positive and significant effect on Intention To Reuse E-Wallet as a payment transaction tool (2) Perceived Usefulness has a positive and significant effect on Intention To Reuse EWallet as a payment transaction tool (3) Perceived Ease Of Useand Perceived Usefulness have a positive and significant effect on the Intention To Reuse E-Wallet as a means of payment transactions simultaneously. 

Kata Kunci : Perceived Ease Of Use, Perceived Usefulness, E-Wallet, TAM.