LE MECANISME DU TRAVAIL DU COPYWRITER A LIA S. ASSOCIATES BRANDING & DESIGN

EVITA RAHMAWATI, Rina Widiastuti, S.S., M.A.

2017 | Tugas Akhir | D3 BAHASA PRANCIS SV

Internet dan teknologi komunikasi menciptakan peradaban baru bagi manusia sehingga mempengaruhi bidang ekonomi kreatif seperti perusahaan iklan. Maka perusahaan iklan di era digital dituntut untuk lebih kreatif dalam mempromosikan produk. Dulunya, proses pemasaran harus melalui proses panjang untuk menyajikan informasi pada konsumen. Namun kini penyampaian informasi pada konsumen jadi lebih mudah dan cepat dengan adanya sosial media. Laporan ini membahas hasil kegiatan magang saya di Divisi Sosial Media lia s. Associates Branding & Design. Laporan ini memuat latar belakang, rumusan masalah, tujuan magang dan aktivitas saya selama magang. Berdasarkan hasil magang selama tiga bulan, saya dapat memahami mekanisme kerja seorang copywriter di lia s. Associates Branding & Design mulai dari ide pokok copywriting, pembuatan artikel copywriting, pembuatan image sesuai artikel, penyuntingan, persetujuan internal (supervisor), persetujuan klien dan penyiaran di sosial media klien.

Internet and communication technologies create a new civilization for human beings to affect the creative economy such as advertising companies. The advertising companies in the digital age are required to be more creative in promoting the product. Formerly, the marketing process had to go through a long process to present information to consumers. But now the delivery of information to consumers so much easier and faster with the social media. This report discusses the results of my internship activities in the Social Media division in lia s. Associates Branding & Design. This report contains backgrounds, problem formulation, internships and the activities during my internship. Based on a three month internship, I can understand the mechanism of being a copywriter in lia s. Associates Branding & Design starting from the main idea of copywriting, making copywriting article, making image according to article, editing, internal approval (supervisor), client approval and broadcasting in social media client

Kata Kunci : Iklan, Sosial Media, Gambar, Copywriting, Merek, lia s. Associates Branding & Design