Faktor-Faktor yang Memengaruhi Orientasi Mahasiswa terhadap Tanggung Jawab Sosial Perusahaan

PUSPITA DEWI, Supriyadi, M.Sc., Ph.D., CMA., CA., Ak.

2020 | Skripsi | S1 AKUNTANSI

Penelitian ini dilakukan dengan tujuan untuk menguji pengaruh nilai personal, gender, program studi, dan volunteerism terhadap orientasi tanggung jawab sosial perusahaan. Penelitian ini menggunakan metode survei dengan menyebarkan 204 kuesioner secara online dan offline kepada mahasiswa sarjana dan pascasarjana Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada. Dari kuesioner yang disebar, terdapat 198 kuesioner yang lengkap sehingga dapat dianalisis lebih lanjut. Penelitian ini menggunakan analisis regresi linier berganda untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukkan bahwa nilai personal berpengaruh positif terhadap orientasi CSR sedangkan gender, program studi, serta volunteerism tidak berpengaruh terhadap orientasi CSR.

This research is conducted to provide empirical evidence regarding the influence of personal values, gender, academic field of study, and volunteerism towards corporate social responsibility orientation in higher education. The data is collected through a survey method with 204 questionnaires that were distribute online and offline to respondents such as undergraduate and graduate students from Faculty of Economics and Business Universitas Gadjah Mada. Among 204 distributed questionnaires, there are 198 collected and completed questionnaires that can be further analyzed. This research used multiple linier regression analysis to examine the research hypotheses. The results indicate that personal value positively influence student's corporate social responsibility orientation in higher education. However, variables such as gender, academics field of study, and volunteerism did not influence student's corporate social responsibility orientation in higher education.

Kata Kunci : Personal value, gender, academic field of study, volunteerism, CSR orientation, student