ANALISIS STRATEGI PENGELOLAAN SBU METRASAT : PENDEKATAN PARENTING ADVANTAGE

I MADE HADI AGUSTANA, Wakhid Slamet Ciptono, MBA, MPM, Ph.D.

2016 | Tesis | S2 Manajemen

TelkomMetra sebagai perusahaan korporat, sangat penting untuk mewujudkan suatu nilai tambah bagi semua anak usahanya termasuk unit bisnis Metrasat. Corporate parenting framework (Campbell & Goold & Alexander, 1995) dikembangkan untuk menjawab fenomena banyaknya perusahaan korporat yang mengalami kegagalan dalam mengidentifikasi dua permasalahan krusial yaitu unit bisnis apa yang seharusnya dimasukkan ke dalam portofolio perusahaan serta pendekatan apa yang seharusnya digunakan oleh perusahaan untuk meningkatkan kinerja seluruh anak usaha. Penelitian dilakukan dengan mengindentifikasi tiga faktor yaitu critical sucess factor, parenting opportunities dan parenting characteristic. Dari hasil identifikasi selanjutnya dilakukan analisis tingkat kesesuaian antara critical sucess factor dengan parenting characteristic dan kesesuaian antara parenting opportunities dengan parenting characteristic. Selanjutnya dilakukan pemetaan kedalam parenting fit matrix yang akan menggambarkan posisi unit bisnis pada portofolio korporat ke dalam lima kategori utama, yaitu heartland business, edge-of-heartland business, ballast business, value trap business, serta alien territory business. Hasil penelitian menunjukan bahwa Metrasat berada di posisi edge-of-heart land, hal ini menunjukan terdapat beberapa faktor yang memiliki tingkat kesesuian yang tinggi dan ada beberapa yang lain memiliki kesesuaian yang kurang tinggi dengan karakteristik TelkomMetra sebagai perusahaan korporat.

TelkomMetra as corporate company have challenges to create more value to their business unit including Metrasat. Corporate parenting framework (Campbell & Goold & Alexander, 1995) was developed to answer the phenomenon of failing corporates in identifying two crucial problems about which business unit should be put in their portfolio and what kind of approach they should perform to increase their business units’ performances. The research was conducted by identifying three critical sucess factors, parenting opportunities and parenting characteristic. From the identification results then analyzed the degree of fitness between the critical sucess factor of parenting characteristic and fit between parenting opportunity and parenting characteristic. Furthermore the result will be mapped in parenting fit matrix which portray the position of the business units in the corporate’s portfolio to five main category; heartland business, edge-of-heartland business, ballast business, value trap business, and alien territory business. Researched result has showed Metrasat is in the edge-of-heart land position, it is showing that there are several factors that have a high degree of fitness and there are a few others have a less high suitability with the TelkomMetra characteristics as the corporate company.

Kata Kunci : Corporate Parenting Framework, Parenting Advantage, Parenting Fit Matrix