RESPONS PETANI KEDELAI HITAM MALLIKA TERHADAP PROGRAM KEMITRAAN PT. UNILEVER DI KECAMATAN PITURUH KABUPATEN PURWOREJO

RIA WIDYANINGRUM, Subejo, S.P.,M.Sc.,Ph.D.; Dyah Woro Untari, S.P.,M.P.

2015 | Skripsi | S1 PENYULUHAN DAN KOMUNIKASI PERTANIAN

Tujuan dari penelitian ini adalah untuk mengetahui tingkat respons petani kedelai hitam Mallika terhadap program kemitraan PT. Unilever, mengetahui faktor-faktor yang mempengaruhi respons petani kedelai hitam Mallika terhadap program kemitraan PT. Unilever, dan mengetahui pengaruh respons petani kedelai hitam Mallika terhadap keberlanjutan program kemitraan PT. Unilever. Metode penelitian dasar adalah metode deskriptif. Hasil analisis menunjukkan bahwa respons petani kedelai hitam Mallika di Kecamatan Pituruh Kabupaten Purworejo tergolong dalam kategori positif. Faktor-faktor yang berpengaruh positif adalah tingkat pendidikan dan harga pembelian kedelai hitam Mallika. Faktor-faktor yang tidak berpengaruh adalah umur, pengalaman bertani, luas lahan garapan, jenis pekerjaan utama petani, persepsi, motivasi, aktivitas petani dalam kelompok tani, peran asisten lapangan (aslap) PT. Unilever, dan peran ketua Gapoktan Selendang Pelangi. Respons petani kedelai hitam Mallika berpengaruh nyata terhadap keberlanjutan program kemitraan PT. Unilever. Tingkat keberlanjutan tertinggi yaitu pemasaran telah terjamin, hasil panen yang dibeli secara tunai, dan modal benih dan resiko kegagalan yang ditanggung oleh PT. Unilever.

The purposes of this study were to determine the farmers response rate of Mallika black soybean towards the Unilever partnership program, to determine the influencing factors to the farmers response rate of Mallika black soybean towards the Unilever partnership program, and to determine the impact of these response to the sustainability if the Unilever partnership program. The applied research method was the descriptive method. The analysis results has showed that the farmers response rate of Mallika black soybean in Pituruh subdistrict of Purworejo regency was classified as positive response. Factors that positively influenced to their response were education level and the price of the Mallika black soybeans. While the factors that have no effect to the response were age, farming experience, land holding, the farmers main work, the farmers perception, motivation, and farmers activities in farmers group, the role of Unilever's field assistants, and the role of the chairman of Gapoktan Selendang Pelangi farmer group. Farmers response on Mallika had a real impact on the sustainability of the Unilever partnership program. The high level of sustainability was noticeable as the assurance of product sales, the harvests which are paid in cash, and seed funds and failure risks that were guaranteed by Unilever.

Kata Kunci : Kata kunci: respons, kemitraan, kedelai hitam, PT. Unilever, Purworejo/Keywords: response, partnership, black soybeans, Unilever, Purworejo