Strategi peningkatan produksi menit jasa selular musim haji PT Indosat, Tbk

AFRIANI, Titut, Sony Warsono, Dr.,MAFIS

2010 | Tesis | S2 Magiater Manajemen

Penelitian ini mengenai faktor-faktor yang mempengaruhi produksi menit, yaitu Answered Success Call Ratio (ASR) dan Occupancy Sirkit serta strategi peningkatan produksi menit jasa selular musim haji PT Indosat, Tbk. Penelitian bertujuan untuk mengukur seberapa besar pengaruh Answered Success Call Ratio (ASR) dan Occupancy Sirkit terhadap produksi menit serta memperoleh strategi yang dapat diterapkan untuk meningkatkan produksi menit jasa selular musim haji PT Indosat, Tbk. Analisis yang digunakan untuk mengukur pengaruh ASR dan Occupancy Sirkit terhadap produksi menit adalah analisis regresi linier berganda dengan model time series. Sedangkan analisis untuk merumuskan strategi peningkatan produksi menit menggunakan analisis rantai nilai, analisis SWOT, matriks Intemal-Ekstemal (IE), matriks TOWS, dan matriks Grand Strategy. Berdasarkan hasil analisis dengan menggunakan analisis regresi tinier berganda, diperoleh hasil bahwa occupancy sirkit berpengaruh besar terhadap produksi menit, sedangkan ASR tidak berpengaruh secara signiftkan terhadap produksi menit. Hasil analisis rantai nilai, analisis SWOT, matriks Intemal-Eksternal (IE), matriks TOWS, dan matriks Grand Strategy untuk strategi peningkatan produksi menit adalah market penetration, market development, product development, dan forward integration. Kata Kunci: Answered Success Call Ratio (ASR), Occupancy Sirkit, Produksi Menit, Strategi Peningkatan Produksi Menit, Analisis Rantai Nilai, Analisis SWOT, Matriks IntemalEksternal (IE), Matriks TOWS, Matriks Grand Strategy.

This research is about factors that affect minute production, Answered Success Call Ratio (ASR) and Circuit Occupancy and strategy ofPT Indosat, Tbk to increase minute production of sellular service in Hajj season. The purpose of this research is to measure how much affect of ASR and Circuit Occupancy to minute production and obtain strategy that can be implemented to increase PT Indosat, Tbk' minute production of sellular service in Hajj Season. Analysis used to measure ASR and Circuit Occupancy affect to minute production is multiple liniar regression analysis with time series model. While some analysis used to formulate minute production increasement strategy are value chain analysis, SWOT analysis, Internal-External Matrix, TOWS matrix, dan Grand Strategy matrix. Based on the analysis result using multiple liniar regression analysis, can be concluded that the circuit occupancy has great affect to minute production, while ASR does not have great affect significantly to minute production. The results of value chain analysis, SWOT analysis, Internal-External Matrix, TOWS matrix, Grand Strategy matrix for strategy to increase minute production are market penetration, market development, product development, and forward integration. Keywords: Answered Success Call Ratio (ASR), Circuit Occupancy, Minute Production, Minute Production lncreasement Strategy, Value Chain Analysis, SWOT Analysis, InternalExternal Matrix (IE), TOWS Matrix, Grand Strategy Matrix.

Kata Kunci : Answered success call ratio (ASR),Occupancy sirkit,Produksi menit,Strategi peningkatan produksi menit,Analisis rantai nilai