Analisis persaingan industri telekomunikasi selular Indonesia

HEDRIAN, Jody, Mudrajad Kuncoro, Prof., Dr., M.Soc.Sc

2009 | Tesis | S2 Magister Manajemen

Penelitian mengenai persaingan industri telekomunikasi selular di Indonesia bertujuan menganalisis persaingan pada industri telekomunikasi selular di Indonesia yang dipetakan dengan menggunakan pendekatan Structure- Conduct-Performance untuk meraih keunggulan bersaing bagi perusahaan/operator selular dalam kompetisi pasar yang semakin ketat. Pengujian persaingan pada industri telekomunikasi selular dengan pendekatan SCP, menggunakan model penelitian regresi linear model pooled time series. Ketentuan yang digunakan adalah anaiisis menggunakan CR2 {Concentration Ratio for The Biggest Two) dengan sampel Telkomsel dan Indosat, struktur menggunakan indikator nilai jumlah pelanggan, perilaku menggunakan indikator beban usaha, kineqa menggunakan indikator profit margin dan data yang digunakan adalah data kuartal pada periode 2004-2008. Dari penelitian berdasarkan pendekatan Structure-Conduct-Performance didapatkan hasil bahwa aspek perilaku merupakan variabel yang dominan mempengaruhi kineqa penisahaan telekomunikasi selular di Indonesia. Sehingga jika suatu penisahaan ingin unggul bersaing maka harus mampu menekan beban usaha karena semakin besar kemampuan penisahaan dalam melakukan penekanan beban usaha maka semakin besar kemampuan penisahaan dalam memberikan tarif yang paling bersaing. Kata kunci: persaingan, industri telekomunikasi selular Indonesia, SCP (Structure-Conduct-Performance), CR2 (Concentration Ratiofor The Biggest Two) XI

The aim of the research regarding the competition in the cellular telecommunication industry in Indonesia is to analyze the competition in the cellular telecommunication industry in Indonesia by mapping using Structure- Conduct-Performance in achieving competitive advantages for company/cellular operator in facing the strong market competition. The evaluation regarding cellular telecommunication industry competition using SCP approach via the regression research linear pooled time series model. The definition used is the CR2 analysis (Concentration Ration for the Biggest Two) taking samples fi'om Telkomsel and Indosat, structure using the amount of customer indicator, conduct using the operational costs, performance using the profit margin indicator and the data used is the quarterly data for the period 2004- 2008. Based on the evaluation approach of Structure-Conduct-Performance, the result achieved was that the conduct aspect forms a dominant variable in influencing the performance of the cellular telecommunication companies in Indonesia. In this instance, should a company wish to succeed in the competition, they would have to minimize operational costs as the bigger the ability to minimize operation costs the bigger the opportunity for the company to offer competitive prices. Keywords : competition, cellular telekomunikasi industri in Indonesia, SCP (Structure-Conduct-Performance), CR2 (Concentration Ratiofor The Biggest Two)

Kata Kunci : Persaingan,Industri telekomunikasi selular Indonesia,SCP (Structure,Conduct,Performance),CR2 (Consentration