Hegemoni Wacana Neoliberal dalam Berita tentang Omnibus Law Cipta Kerja di Media Online (Corpus-Asissted Critical Discourse Analysis pada Kontan.co.id, Kompas.com, dan Tirto.id periode 2020 – 2021)
Elisabeth Adventa Galuh Previtapuri, S.Ikom, Prof. Dr. Drs. Ana Nadhya Abrar, M.E.S.
2026 | Tesis | S2 Ilmu Komunikasi
Berita tentang Omnibus Law Cipta Kerja yang diwadahi oleh media online menciptakan kekuatan hegemoni atas wacana neoliberal. Ruang bebas tanpa batas yang ditawarkan media online berhasil menumbuhkan nilai-nilai wacana neoliberal. Di sisi lain, logika neoliberal dibangun melalui dominasi narasi yang muncul dalam berita Omnibus Law Cipta Kerja. Penelitian ini bertujuan untuk memahami bagaimana hegemoni wacana neoliberal dibangun dan dilanggengkan melalui berita Omnibus Law Cipta Kerja di Kontan.co.id, Kompas.com, dan Tirto.id. Pendekatan yang digunakan dalam penelitian ini adalah paradigma kritis dengan metode penelitian gabungan kuantitatif dan kualitatif menggunakan analisis Corpus Assisted Critical Discourse Analysis (CACDA) yang merupakan gabungan dari korpus linguistik dan analisis wacana kritis (critical discourse analysis) Norman Fairclough. Analisis Wacana Kritis Fairclough fokus pada tiga dimensi, yakni dimensi tekstual, dimensi praktik diskursif, dan dimensi praktik sosiokultural. Hasil penelitian ini menemukan bahwa hegemoni wacana neoliberalisme pada dimensi teks dibangun melalui daominasi narasi deregulasi, investasi, serta bangkitnya gerakan kolektif. Pada dimensi praktik wacana, hegemoni wacana neoliberal dibangun melalui akses terhadap narasumber yang eksklusif dan cara kerja media online yang bergantung pada kecepatan, click, serta algoritma digital. Pada dimensi praktik sosiokultural, hegemoni wacana neoliberal dilanggengkan melalui jejak neoliberalisme dalam praktik kebijakan di Indonesia, model bisnis media online, dan dinamika industri media online Indonesia.
Abstract
News about the Omnibus Law on Job Creation, facilitated by online media, has created a hegemonic force over neoliberal discourse. The unlimited free space offered by online media has successfully fostered neoliberal discourse values. On the other hand, neoliberal logic is constructed through the dominant narratives emerging in the news about the Omnibus Law on Job Creation. This study aims to understand how the hegemony of neoliberal discourse is constructed and perpetuated through news about the Omnibus Law on Job Creation on Kontan.co.id, Kompas.com, and Tirto.id. The approach used in this study is a critical paradigm that combines quantitative and qualitative research methods, utilizing Corpus Assisted Critical Discourse Analysis (CACDA), a blend of corpus linguistics and Norman Fairclough's critical discourse analysis. Fairclough's Critical Discourse Analysis focuses on three dimensions: the textual dimension, the discursive practice dimension, and the sociocultural practice dimension. The results of this study found that the hegemony of neoliberal discourse in the textual dimension is constructed through the dominance of narratives of deregulation, investment, and the rise of collective movements. In the dimension of discursive practice, the hegemony of neoliberal discourse is constructed through access to exclusive sources and online media methods that rely on speed, clicks, and digital algorithms. In the realm of sociocultural practice, the hegemony of neoliberal discourse is perpetuated through the presence of neoliberalism in Indonesian policy practices, online media business models, and the dynamics of the Indonesian online media industry.
Keywords: Neoliberal Discourse, Hegemony, Omnibus Law on Job Creation, Online Media, CACDA, Political Economy of Media
Kata Kunci : Wacana Neoliberal, Hegemoni, Omnibus Law Cipta Kerja, Media Online, CACDA, Ekonomi Politik Media
