Peran Mediasi Keterikatan Kerja dalam Relasi antara Kepercayaan Komunitas Online dan Kesesuaian Individu- Pekerjaan pada Pekerja Gig Generasi Z di Indonesia

Afdil Kholid, Ragil Sriharto, S.E., M.M

2026 | Skripsi | MANAJEMEN

Penelitian ini bertujuan untuk mengkaji virtual community rust terhadap person job fit pada gig worker generasi Z di Indonesia serta menelaah peran work engagement sebagai variabel mediasi dalam hubungan tersebut. Penelitian ini mengacu pada kerangka teoritis yang dikembangkan oleh Toth dkk. (2020) dan menggunakan pendekatan kuantitatif melalui metode survei. Responden dalam penelitian ini merupakan gig worker generasi z yang bekerja melalui platform digital, seperti layanan transportasi daring (Grab, Gojek, dan Maxim), patform freelancing serta bentuk pekerjaan berbasis aplikasi digital lainnya. Data yang terkumpul dianalisis menggunakan structural equation modeling berbasis partial least squares (SEM-PLS) untuk menguji validitas dan reliabilitas instrumen penelitian, sekalius menganalisis hubungan struktural antar variabel. Hasil analis menunjukan bahwa virtual comunity trust memiliki pengaruh positif dan signifikansi terhadap work engagement maupun person job fit.. Kebaruan penelitian terletak pada pengujian ulang model kepercayaan-keterikatan-kesesuaian dalam konteks gig economy indonesia yang memiliki karakteristik budaya kolektivistik dan tingkat kepercayaan komunitas virtual yang berbeda dari negara maju. Temuan ini memberikan implikasi manajerial bagi penyedia platform digital untuk meningkatkan fitur komunitas, sistem reputas, dan mekanisme umpan balik guna memperkuat kepercayaan dan meningkatkan engagement gig worker, sehingga mendorong kesesuaian individu-pekerjaan yang lebihh optimal dan meningkatkan prooduktivitas ekosistem freelance digital di indonesia.

This study investigates the influence of virtual community trust on person–job fit among Generation Z gig workers in Indonesia, while also exploring the mediating function of work engagement within this relationship. Grounded in the theoretical framework proposed by Toth et al. (2020), the research adopts a quantitative design using a survey-based approach. The study sample consists of Generation Z gig workers engaged through various digital labor platforms, including ride-hailing services (Grab, Gojek, and Maxim), freelancing platforms, and other forms of app-based work. A substantial number of responses were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate construct validity and reliability, as well as to test the hypothesized structural relationships. The findings reveal that virtual community trust exerts a positive and statistically significant effect on both work engagement and person–job fit. Moreover, work engagement is empirically confirmed to play a significant mediating role in linking virtual community trust to person–job fit. The primary contribution of this study lies in its empirical reassessment of the trust–engagement–fit model within the context of Indonesia’s gig economy, which is shaped by a collectivistic cultural orientation and distinctive patterns of virtual community trust compared to those observed in developed economies. These findings offer managerial implications for digital platform providers to enhance community features, reputation systems, and feedback mechanisms to strengthen trust and improve worker engagement, thereby fostering better person job fit and increasing productivity within Indonesia’s digital freelance ecosystem.

Kata Kunci : Virtual Community Trust, Work Engagement, Person Job Fit, Generation Z, Gig Economy