PENGARUH PENDIDIKAN ETIKA BISNIS DAN LOVE OF MONEY TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN IMPOR BEKAS (THRIFT)

Zaid Alfarizi, Fitri Amalia, S.E., M.Sc., Ph.D.

2025 | Skripsi | AKUNTANSI

Penelitian ini bertujuan untuk meneliti pengaruh pendidikan etika bisnis dan love of money terhadap keputusan pembelian pakaian impor bekas (thrift) dengan ethical awareness sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan model pengambilan sampel convinience sampling. Populasi penelitian adalah mahasiswa yang pernah atau belum mengambil mata kuliah etika bisnis dan pernah melakukan aktivitas thrift. Data yang digunakan adalah data primer yang berhasil dikumpulkan dari 115 responden. Data diolah menggunakan metode analisis data SEM-PLS dan perangkat lunak SmartPLS versi 4.1.1.2. Hasil penelitian menunjukkan bahwa variabel pendidikan etika bisnis berpengaruh positif dan signifikan terhadap keputusan pembelian pakaian impor bekas (thrift), love of money berpengaruh positif dan signifikan terhadap keputusan pembelian pakaian impor bekas (thrift), serta ethical awareness memediasi secara negatif dan signifikan memengaruhi dampak pendidikan etika bisnis terhadap keputusan pembelian pakaian impor bekas (thrift).

This study aims to examine the influence of business ethics education and love of money on the decision to purchase imported second-hand clothing (thrift), with ethical awareness as a mediating variable. The research employs a quantitative method with a convenience sampling model. The population consists of students who have taken or have not taken a business ethics course and have experience in thrift shopping. Primary data were collected from 115 respondents. The data were analyzed using the SEM-PLS method with the SmartPLS software version 4.1.1.2. The results of the study show that business ethics education has a positive and significant effect on the decision to purchase imported second-hand clothing (thrift). Similarly, love of money also has a positive and significant effect the decision to purchase imported second-hand clothing (thrift). Furthermore, ethical awareness plays a negative and significant mediating the effect of business ethics education on the decision to purchased seconhand imported clothing.

Kata Kunci : pendidikan etika bisnis, love of money, ethical awareness, pakaian impor bekas, thrift, SEM-PLS