Penerapan E-Government Dalam Bentuk Tourism Mobile Application (TMA): Studi Kasus Aplikasi Visiting Jogja
RISSA APRILYA CANDRANINGRUM, Mohamad Rachmadian Narotama, S.T., M.Sc., Ph.D.
2025 | Skripsi | PARIWISATA
Penelitian ini menganalisis penerapan aplikasi Visiting Jogja sebagai bentuk e-government dalam mendukung sektor pariwisata di Daerah Istimewa Yogyakarta (DIY). Aplikasi ini dirancang untuk memfasilitasi tracking dan tracing wisatawan, promosi atraksi wisata, serta digitalisasi layanan pariwisata. Studi ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus, melibatkan wawancara mendalam, observasi, dan studi pustaka. Berdasarkan analisis menggunakan balanced e-government scorecard, aplikasi ini memenuhi dimensi manfaat dan efisiensi, meski tantangan seperti penurunan pengguna, minimnya promosi, dan fitur teknis yang kurang optimal masih perlu diatasi. Penelitian ini merekomendasikan penguatan promosi, penguatan SDM melalui pembentukan tim khusus, dan koordinasi dengan pengelola wisata terkait penyediaan section khusus untuk reservasi online, serta pengalokasian dana ke pengembangan promosi dan fitur prioritas untuk mendukung keberlanjutan aplikasi. Dengan perbaikan tersebut, aplikasi Visiting Jogja memiliki potensi menjadi model e-government yang mendukung ekosistem pariwisata digital secara efektif.
This study analyzes the implementation of the Visiting Jogja application as an e-government initiative to support the tourism sector in the Special Region of Yogyakarta (DIY). The application is designed to facilitate tourist tracking and tracing, promote tourist attractions, and digitize tourism services. This study employs a descriptive qualitative approach with a case study method, involving indepth interviews, observations, and literature review. Based on the analysis using the balanced e-government scorecard, the application meets the dimensions of benefits and efficiency, although challenges such as declining user engagement, limited promotion, and suboptimal technical features still need to be addressed. This study recommends strengthening promotions, enhancing human resources through the establishment of a dedicated team, and coordinating with tourism managers to provide a specific section for online reservations, as well as allocating funds for promotional development and priority features to support the application's sustainability. With these improvements, the Visiting Jogja application has the potential to become an e-government model that effectively supports the digital tourism ecosystem.
Kata Kunci : Visiting Jogja, e-government, pariwisata digital, aplikasi pariwisata