Analisis Kepuasan Wisatawan dan Strategi Pengembangan Produk Kampung Wisata Bausasran, Kecamatan Danurejan, Kota Yogyakarta
ELSA OCTAVIANIDA ARLINA, Laksmi Yustika Devi, S.P., M.Si., Ph.D.
2024 | Tugas Akhir | D4 PEMBANGUNAN EKONOMI KEWILAYAHAN
Bausasran Tourism Village is a tourist village located in Bausasran Village, Danurejan District, Yogyakarta City. Village Vegetables is the main attraction of this tourist village. Urban farming in the Bausasran Tourism Village is a farming practice in urban settings that offers a number of significant financial benefits. This requires developing strategies and increasing tourist attractions. This research aims to (1) determine the influence of the Bausasran Tourism Village on the economic level of the Bausasran Village community. (2) To find out the level of tourist satisfaction with various aspects of tourism products such as facilities, accessibility, attractiveness, environmental management and quality of tourist village food products in Bausasran Tourism Village. (3) Identify aspects of the tourism product that must be improved and developed in the Bausasran Tourism Village. The mix method approach was chosen as the basis for this research. The sampling technique used was purposive sampling with the participation of 122 respondents.
Based on the results of interviews conducted by the author with related parties, it can be seen that the Bausasran Tourism Village has had a positive impact on improving the economy of the surrounding community. Analysis using the Customer Satisfaction Index (CSI) produces a score of 76.4%, indicating that the level of satisfaction is categorized as "satisfied". According to quadrant analysis using Importance Performance Analysis (IPA), it is shown that tourism product components in quadrant C have low importance and performance. Components of the tourism product that are being improved are religious facilities in the Bausasran Tourism Village, eating and drinking facilities, availability of adequate facilities for meeting events, availability of adequate footpath access, adequate transportation infrastructure to the location, directions that support travel to the Bausasran Tourism Village, food and beverage products are attractively packaged, and the food and beverage products available are varied.
Kata Kunci : Kampung Wisata Bausasran, Urban Farming, Kepuasan wisatawan, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), Produk wisata