PERANCANGAN DAN EVALUASI USABILITAS DESAIN SITUS WEB GATe UGM
Izzata Lintalana, Ir.Muh Arif Wibisono, S.T., M.T., D.Eng., IPM., ASEAN.Eng.
2024 | Skripsi | TEKNIK INDUSTRI
Since 2019, Gadjah Mada University has developed an electric vehicle with a buggy car concept called Gadjahmada Airport Transporter Electronic. This vehicle has a capacity of 4-6 passengers and is for short-distance mobility use, such as at airports, tourist attractions, campus environments, and so on. Therefore, there is a need for an effective and efficient marketing strategy to support the development of GATe UGM products by developing GATe UGM website design.
This research began with designing the GATe UGM website with a concept following the results of user observations through the user-centered design method where two Persona models were formed as representatives of expert users and consumers. Then the website design process also refers to the Research-Based Web Design & Usability Guidelines book including standard design UI/UX elements for websites. Then the results of the website design were tested for usability on three categories: experts, consumers, and regular/novice participants.
The research analyze the result through three attributes of usability on GATe UGM website: the average participant success rate reached 91%; varying differences in the efficiency values results; and the average user satisfaction level reached 87,5 which is in the Acceptable or Excellent grade category.
Kata Kunci : UI/UX design, user-centered design, usability testing, human factors, electric vehicle, GATe UGM