Internship Professional Report at BlaBlaCar

Finna Fadila, Valerié Picard

2023 | Skripsi | MANAJEMEN

In my final year at Toulouse Business School, I successfully completed a 6-month internship with BlaBlaCar, a pioneering French startup. BlaBlaCar harnesses technology to seamlessly connect individuals seeking carpooling or bus travel, revolutionizing transportation with affordability, convenience, and social interaction.

Despite my academic focus on marketing, I was pleasantly surprised and enthusiastic about securing the position of an Employer Branding intern at BlaBlaCar. Although situated within the human resources domain, this role demanded a robust skill set in marketing, as our objective was to both attract and retain exceptional talent. Our mission centered on positioning BlaBlaCar as a compelling, diverse, and forward-thinking workplace.

Being an international dual degree student unfamiliar with the nuances of French work culture, I seized this opportunity to not only gain insights into a novel field and culture but also to apply my existing proficiencies. The essence of employer branding lies in how the market perceives a company as an employer, underscoring the pivotal role of employee engagement. Engaged employees stand as pillars in the foundation of a successful employer branding strategy. It was this realization that motivated me to delve into avenues for enhancing employee brand engagement within the context of BlaBlaCar.

This comprehensive report meticulously outlines my internship journey. Commencing with an introduction to the company, its mission, organizational structure, and market, I then embarked on a rigorous theoretical analysis bolstered by extensive research to substantiate my chosen problem statement. Ultimately, I address the identified issue and proffer strategic solutions to empower BlaBlaCar in surmounting its current challenges. 

In my final year at Toulouse Business School, I successfully completed a 6-month internship with BlaBlaCar, a pioneering French startup. BlaBlaCar harnesses technology to seamlessly connect individuals seeking carpooling or bus travel, revolutionizing transportation with affordability, convenience, and social interaction.

Despite my academic focus on marketing, I was pleasantly surprised and enthusiastic about securing the position of an Employer Branding intern at BlaBlaCar. Although situated within the human resources domain, this role demanded a robust skill set in marketing, as our objective was to both attract and retain exceptional talent. Our mission centered on positioning BlaBlaCar as a compelling, diverse, and forward-thinking workplace.

Being an international dual degree student unfamiliar with the nuances of French work culture, I seized this opportunity to not only gain insights into a novel field and culture but also to apply my existing proficiencies. The essence of employer branding lies in how the market perceives a company as an employer, underscoring the pivotal role of employee engagement. Engaged employees stand as pillars in the foundation of a successful employer branding strategy. It was this realization that motivated me to delve into avenues for enhancing employee brand engagement within the context of BlaBlaCar.

This comprehensive report meticulously outlines my internship journey. Commencing with an introduction to the company, its mission, organizational structure, and market, I then embarked on a rigorous theoretical analysis bolstered by extensive research to substantiate my chosen problem statement. Ultimately, I address the identified issue and proffer strategic solutions to empower BlaBlaCar in surmounting its current challenges. 

Kata Kunci : Employer Branding, Human resource, Marketing, Recruitement