Rencana Bisnis Klinik Khitan Modern di Sukoharjo
Haris Alwafi, Boyke Rudy Purnomo, S.E., M.M., Ph.D., CFP
2024 | Tesis | S2 Manajemen
Klinik Khitan Modern dapat menjadi pilihan tepat bagi orang yang
ingin melakukan khitan dengan aman, nyaman, profesional, dan modern.
Berdasarkan data BPS, Kabupaten Sukoharjo menduduki kabupaten terpadat kedua
se-Jawa Tengah di antara kabupaten lainnya. Belum adanya market leader industri
khitan di Sukoharjo dan semakin meningkatnya kesadaran manfaat khitan menjadi
peluang dalam pemenuhan kebutuhan pelayanan khitan di Sukoharjo.
Penelitian ini bertujuan untuk merancang rencana bisnis Klinik
Khitan Modern di Sukoharjo dan juga mengevaluasi kelayakan bisnisnya.
Penelitian menggunakan metode kualitatif deskriptif yang didukung kuantitatif.
Pengumpulan data dilakukan melalui wawancara kepada pemilik klinik khitan,
wawancara kepada orang tua yang belum mengkhitankan anaknya, dan survei kepada
orang tua yang sudah mengkhitankan anaknya.
Hasil penelitian disajikan dalam bentuk analisis lima kekuatan
porter, peta empati, dan simpulan hasil survei. Hasil analisis dari data primer
dan data sekunder menjadi acuan penulis untuk merancang rencana bisnis Klinik
Khitan Modern di Sukoharjo. Hasil perhitungan arus kas selama lima tahun dengan
faktor diskonto 10,69%, diperoleh NPV positif sebesar Rp 78.160.405, IRR
sebesar 16,31%, dan payback period selama 3,5 tahun. Berdasarkan perhitungan
finansial, rencana bisnis Klinik Khitan Modern ini layak untuk dijalankan.
Modern Circumcision Clinic
can be the right choice for people who want to perform circumcision in a safe,
comfortable, professional and modern way. Based on BPS data, Sukoharjo Regency
is the second most populous district in Central Java among other districts. The
absence of a market leader for the circumcision industry in Sukoharjo and the
increasing awareness of the benefits of circumcision is an opportunity to
fulfill the need for circumcision services in Sukoharjo.
This study aims to design a
business plan for the Modern Circumcision Clinic in Sukoharjo Regency and also
evaluate its business feasibility. This research uses descriptive qualitative
methods supported by quantitative. Data collection was carried out through
interviews with circumcision clinic owners, interviews with parents who have
not circumcised their children, and surveys with parents who have circumcised
their children.
The research results are
presented in the form of an analysis of Porter's five forces, empathy maps, and
conclusions from survey results. The results of the analysis of primary data
and secondary data became the author's reference for designing a business plan
for the Modern Circumcision Clinic in Sukoharjo Regency. The results of
calculating cash flows for five years with a discount factor of 10.69%,
obtained a positive NPV of IDR 78,160,405, an IRR of 16.31%, and a payback
period of 3.5 years. Based on financial calculations, the business plan for
Modern Circumcision Clinic is feasible to run.
Kata Kunci : klinik khitan, khitan modern, rencana bisnis, peta empati, kabupaten sukoharjo
