UNDERSTANDING THE NEW AMERICAN DREAM OF THE IMMIGRANT FROM KARDASHIAN-JENNER FAMILY THROUGH POST-STRUCTURALISM

WINDA EKA PAHLA A, Achmad Munjid, Ph.D.

2022 | Tesis | MAGISTER PENGKAJIAN AMERIKA

Impian Amerika adalah keyakinan bahwa siapa pun, terlepas dari di mana mereka dilahirkan atau di kelas mana mereka dilahirkan, dapat mencapai kesuksesan versi mereka sendiri dalam masyarakat di mana mobilitas ke atas dimungkinkan untuk semua orang. Faktanya, Impian Ameriks selalu mengalami perubahan berdasarkan periodenya. Perubahan arti juga disebabkan oleh beberapa faktor seperti kemajuan teknoogi, ekonomi, politik dan sosial. Untuk melihat pembaharuan definisi Impian Amerika, penelitian ini menggunakan Keluarga Kardashians melalui reality shownya yang berjudul Keeping Up with The Kardashians melihat definisi Impian Amerika Baru seperti apa yang telah mereka redefinisi dan bagaimana mereka meredefinisi hal tersebut. Menggunakan pendekatan post strukturalisme dan teori reperesentasi, penulis menemukan bahwa salah satu yang mendukung keluarga ini berhasil menjadi perwakilan impian amerika yang baru adalah peran dari teknologi. Melalui reality show yang ditampilkan ditelevisi, mereka berhasil membungkus sebuah impian amerika yang baru seperti ketenaran, peran mereka yang mempunyai andil besar pada budaya popular amerika dan keberhasilan mereka menciptakan standar kecantikan yang terbaru. Selain itu, penelitian ini juga menemukan beberapa persepsi tehadap elemen-elemen di Impian Amerika Baru yang telah diredefinisi seperti kebebasan, kekayaan, kebahagiaan, dan kesetaraan. Singkatnya, dari scene-scene yang telah dianalisis, kesuksesan dapat mereka raih karena kekuatan dan kemauan mereka untuk mengubah hidup mereka sebagia minorities menjadi seseorang yang menjadi sorotan hingga saat ini dengan bantuan teknologi yang telah maju. Kata Kunci: Impian Amerika Baru, Keeping Up with The Kardashians, Keluarga Kardashian, Teori Representasi

The American dream is the belief that anyone, regardless of where they were born or what class they were born into, can achieve their own version of success in a society where upward mobility is possible for everyone. In fact, the American Dream is always changing based on the period. The change in meaning is also caused by several factors such as technological, economic, political and social progress. To see the renewal of the definition of the American Dream, this study uses the Kardashians through their relativity show, Keeping Up with The Kardashians, to look at the definition of the New American Dream as to what they have redefined and how they have redefined it. Using a post-structuralism approach and representational theory, the author finds that one of the factors that support this family to become a representative of the new American dream is the influence of technology. Through reality shows shown on television, they succeeded in wrapping up a new American dream such as fame, their role in having a big role in American popular culture and their success in creating the latest beauty standards. Moreover, this study also finds some perceptions of elements in the New American Dream that have been redefined such as freedom, wealth, happiness, and equality. In short, from the scenes that have been analyzed, their success can be achieved because of their strength and willingness to change their lives as minorities into someone who is in the spotlight until now with the help of advanced technology. Keywords: New American Dream, Keeping Up with The Kardashians, Kardashian Family, Representation Theory

Kata Kunci : Keywords: New American Dream, Keeping Up with The Kardashians, Kardashian Family, Representation Theory