DINAMIKA AKUN SHITPOSTING KAMPUS SERTA MOTIFNYA DALAM MEMBAHAS REALITA DAN ISU SEPUTAR KEHIDUPAN KAMPUS

ANGGITO ABIMANYU, R Derajad Sulistyo Widhyharto, S.Sos., M.Si.

2021 | Skripsi | S1 SOSIOLOGI

Karakteristik media sosial yang bersifat maya sering menghasilkan fenomena yang booming baik di kalangan pengguna media sosial itu sendiri maupun khalayak luas. Terbaru, muncul fenomena shitposting di berbagai media sosial sebagai perkembangan dari meme yang merupakan salah satu fenomena yang sempat viral sebelumnya. Melalui pendekatan kualitatif dengan menggunakan metode etnografi virtual, penelitian ini mencoba menggali aktivitas akun shitposting kampus dalam posting dan sharing mengenai realitas dan isu seputar kehidupan kampus serta motif apa yang melatari aktivitas tersebut. Subjek penelitian ini adalah beberapa Founder dan admin dari beberapa akun shitposting kampus di Indonesia di Facebook serta beberapa pengikut aktif yang menjadi bagian dari akun tersebut dan memiliki informasi terkait. Gagasan �Participatory Culture� dari Henry Jenkins digunakan dalam melihat dinamika antara akun shitposting kampus dengan para follower serta pengunjung akun, dan gagasan �Internet Gratifications� dari Zizi Papacharissi serta Alan M. Rubin juga digunakan untuk menjelaskan motif yang mendasari akun shitposting kampus dalam melakukan aktivitas posting dan sharing shitpost mengenai realitas dan isu seputar kehidupan kampus. Dalam penelitian ini menceritakan dinamika dari tiap akun shitposting kampus dalam memproduksi dan mendistribusikan konten serta adanya reproduksi konten yang melibatkan para follower dan pengunjung akun. Melalui penelitian ini juga, terdapat beberapa motif yang mendasari akun shitposting kampus serta para follower dan pengunjung akunnya untuk memproduksi dan mendistribusikan konten. Diantaranya adalah: Informativeness, Entertainment, Socializing and Community Building, Self-Expression, dan Passing Time.

The characteristics of social media that are virtual often produce a booming phenomenon both among social media users themselves and the wider audience. The latest, the phenomenon of shitposting appeared on various social media as a development of memes which is one of the phenomena that had gone viral before. Through a qualitative approach using virtual ethnographic methods, this study tried to explore the activity of campus shitposting accounts in posting and sharing about the realities and issues surrounding campus life and what motives surround the activity. The subjects of this study were several Founders and admins of several campus shitposting accounts in Indonesia on Facebook as well as some active followers who were part of the account and had related information. Henry Jenkins's idea of "Participatory Culture" was used to look at the dynamics between campus shitposting accounts and account followers and visitors, and the idea of "Internet Gratifications" from Zizi Papacharissi and Alan M. Rubin was also used to explain the underlying motives of campus shitposting accounts in posting and sharing shitposts about realities and issues surrounding campus life. In this study tells the dynamics of each campus shitposting account in producing and distributing content as well as the reproduction of content involving followers and visitors of the account. Through this research, there are also several motives underlying campus shitposting accounts as well as followers and visitors to their accounts for producing and distributing content. Among them are: Informativeness, Entertainment, Socializing and Community Building, Self-Expression, and Passing Time.

Kata Kunci : Shitpost, Meme, Motives, Participation, University