Tindakan Hedonisme di dalam Drama Cheongdamdong Alice: Kajian Sosiologi Sastra

KINANTI DADANA, Febriani Elfida, S.S., M.A

2020 | Skripsi | S1 BAHASA DAN KEBUDAYAAN KOREA

Penelitian ini membahas mengenai tindakan hedonisme dengan menggunakan drama Korea Cheongdamdong Alice sebagai objek. Jenis hedonisme yang ditemukan dan dianalisis yakni Value Hedonism, Motivational Hedonism, Hedonistic Utilitarianism dan Prudential Hedonism yang dijelaskan oleh Weijers (2012) dalam tesisnya. Penelitian ini mengaplikasikan salah satu dari tiga perspektif teori Sosiologi sastra milik Alan Swingewood (1972) yang mengemukakan bahwa sastra adalah cerminan dari masyarakat. Teori tersebut diaplikasikan untuk menganalisis tindakan hedonisme di dalam objek yang juga ditemukan pada beberapa kelompok masyarakat Korea Selatan. Berdasarkan analisis yang menjawab rumusan masalah, terdapat beberapa adegan di mana tokoh di dalam drama Cheongdamdong Alice melakukan tindakan hedonis. Tindakan tersebut juga ditemukan pada data pendukung yang telah dianalisis. Hasil riset menunjukkan bahwa tindakan hedonisme yang ditemukan adalah Value Hedonism, Motivational Hedonism, Hedonistic Utilitarianism dan Prudential Hedonism. Tindakan hedonis yang paling sering ditemukan adalah tindakan Value Hedonism yakni, membeli barang mewah demi kepuasan diri sendiri. Tindakan Motivational Hedonism di dalam drama dilakukan oleh tokoh yang melakukan pembelian barang mewah tanpa pemotongan harga. Tindakan Hedonistic Utilitarianism yang ditemukan adalah hubungan patron-klien yang didapatkan oleh pembeli saat berniaga dengan pramuniaga toko ketika berbelanja. Lalu yang terakhir adalah Prudential Hedonism, di dalam drama tokoh Han Sejin rela untuk melakukan cuti kuliah setelah dijanjikan tas mewah. Laporan-laporan dalam Majalah sn@pp dan Wmagazine, saluran Youtube Hawamodu dan Korean TV, tajuk berita dari, Jungang Ilbo, The Guardian dan The Korean Times digunakan untuk sebagai bukti nyata adanya tindakan hedonisme di dalam masyarakat Korea Selatan seperti yang tercermin dalam drama Cheongdamdong Alice.

This research is to discuss the acts of hedonism by using Cheongdamdong Alice drama as the object. This research delves into several types of hedonistic acts found in the drama. The types of hedonism visible in the drama are Value Hedonism, Motivational Hedonism, Hedonistic Utilitarianism and Prudential Hedonism as elaborated by Weijers (2012) in his thesis. This study applies one of the three perspectives of Alan Swingewoods (1972) literary sociology theory which emphasizes that literature is a reflection of society. This theory is applied in order to analyse the acts of hedonism that are also found or happening in South Korean society. In other words, this study attempts to prove that the acts of hedonism in the drama are glimpses of the real world situation in South Korea. Based on the analysis, there are several scenes where the characters in the Cheongdamdong Alice drama portray hedonistic acts. The same hedonistic acts are also found in the supporting data being analysed. The study indicates that the most commonly found hedonistic act is Value Hedonism, that is, buying luxury goods for the sake of self-satisfaction and the viewpoint of others about themselves. Motivational Hedonistic act found in drama is when the characters simply do not buy discounted luxury goods. The act of Hedonistic Utilitarianism is found in the patron-client relationship as portrayed between a buyer and a salesperson during shopping. Then the last act is Prudential Hedonism, which is visible in a character called Han Sejin who is willing to take a leave of absence after being promised of getting a luxury bag. In order to show how the drama represents Korean Society act of hedonism, this study uses articles and reports from Sn@pp magazine and Wmagazine, Hawamodu Youtube channel and Korean TV, headlines from, Jungang Ilbo, The Guardian, Pulse and The Korean Times, Jina's journal. Based on several news and journals, it is obvious that particular scenes in the drama are reflections of real events in South Korea.

Kata Kunci : hedonisme, drama Cheongdamdong Alice, barang mewah, Cheongdamdong hedonism, Cheongdamdong Alice drama, luxury goods, Cheongdamdong