UK Market Research

ROSELINA P AZIZAH, Saxion University of Applied Sciences, Dutchview

2020 | Skripsi | S1 MANAJEMEN

This thesis is written by Roselina Azizah, a double degree student studying International Business at Saxion University of Applied Sciences and Management/Marketing at Universitas Gadjah Mada in Indonesia. This report acts as a final assignment for her Bachelor’s degree from both universities. The purpose of this thesis is to conduct a UK market research for FlexWhere and with it, draw the best entry strategy for the company Dutchview. This report will provide the reader with necessary information regarding the UK market and the prospect of the product FlexWhere in it. Dutchview already has the product Ed Controls in the UK market, and now the company wants to introduce this other product of theirs. In other words, this paper is about FlexWhere and its introduction in the UK market. Furthermore, the structured and detailed questions cover the five topics: the product “FlexWhere”, the customers of FlexWhere, the Macroenvironment in the UK, the UK Market, and the existing product in the UK Market “Ed Controls”.

For this paper, the researcher has conducted a secondary research followed by a number of interviews with the employees of Dutchview. The information from this interview was carefully collected and implemented in the report. Additional information from other open sources were made to successfully complete this thesis.

Kata Kunci : Hot desking, UK, market research