PEMETAAN DAN PENILAIAN TATA LETAK GROUND FLOOR HOTEL SYARIAH BINTANG EMPAT DENGAN MENGGUNAKAN PENDEKATAN ACTIVITY RELATIONSHIP CHART, SERVICESCAPE, DAN MULTI LEVEL HALAL

KHOZIN ZAKI, Rika Fatimah P.L., S.T., M.Sc., Ph.D.

2019 | Tesis | MAGISTER AGAMA DAN LINTAS BUDAYA

Perkembangan industri pariwisata halal yang diikuti tumbuhnya hotel syariah menjadi salah satu potensi bisnis yang perlu terus dikembangkan. Hotel syariah dalam kegiatan usahanya menghadapi berbagai persaingan kualitas pelayanan. Tata letak dan lingkungan fisik memiliki pengaruh bagi pengalaman pelayanan di hotel. Tujuan penelitian ini untuk memetakan dan menilai tata letak ground floor pada hotel syariah bintang empat. Metode deskriptif kualitatif dengan pendekatan analisis activity relationship chart, servicescape, dan multi level halal digunakan untuk mendeskripsikan dan menganalisis keterkaitan antar ruang, lingkungan fisik, dan tata letak ground floor. Temuan penelitian menunjukkan bahwa tingkat kedekatan antar ruang di ground floor berada pada tingkat mutlak dan sangat penting dekat. Dari 6 ruangan, kondisi lingkungan fisik 1 ruang memerlukan tindakan untuk masuk ke level halal process. 5 ruangan lainnya masih bersifat akomodatif dan belum ditemukan karakter yang kuat menuju kondisi ideal halal responsibility business.

ABSTRACT LAYOUT MAPPING AND ASSESMENT OF FOURTH STAR SHARIAH HOTEL GROUND FLOOR USING ACTIVITY RELATIONSHIP CHART, SERVICESCAPE, AND HALAL MULTI LEVELS APPROACH By : Khozin Zaki Advisor Lecturer : Rika Fatimah P.L., S.T., M.Sc., Ph.D. The rise of halal tourism industry followed by the growth of sharia hotels. It is one of the business sector potential that needs to be developed. Shariah hotels business also face various competitiveness in service quality. The service experience at the hotel could be influenced by layout dan physical environment factor.The purpose of this study is to draw and asses the ground floor of shariah hotel layout. Descriptive qualitative method with the activity relationship chart, servicescape, and multi level halal approach are used to describe and analyze the relationship between spaces, physical environment, and layout of ground floor. The findings indicate that the level of closeness between the spaces on the ground floor is at the absolute and very important to close level. Between the 6 analyzed rooms, the physical environment condition a room requires action to step into halal process level. The rest 5 rooms are still in accommodative form which have to need strong character to stand on ideal level of halal responsibility business. Keywords : Shariah Hotel, Ground Floor, Activity Relationship Chart, Servicescape, and Halal Multi Levels

Kata Kunci : Hotel Syariah, Ground Floor, Activity Relationship Chart, Servicescape, dan Multi Level Halal