Pengaruh Kepemimpinan Pemberdayaan dan Efikasi Diri terhadap Employee Engagement

ASTUTI SIWI UTAMI, Reni Rosari, Dr., M.B.A

2018 | Tesis | S2 MANAJEMEN (MM) JAKARTA

PT Astra International Daihatsu Sales Operation (AI-DSO) merupakan salah satu divisi usaha PT Astra Internasional yang bergerak dalam bidang distribusi otomotif roda empat. Tenaga penjual merupakan salah satu posisi kunci di AI DSO. Turn over tenaga penjual PT AI DSO terbilang masih cukup tinggi, sehingga menarik penulis untuk meneliti mengenai employee engagement pada tenaga penjual dihubungkan dengan kepemimpinan pemberdayaan dan efikasi diri. Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan pemberdayaan dan efikasi diri terhadap employee engagement. Hipotesis penelitian ini adalah (1) Kepemimpinan pemberdayaan berpengaruh positif terhadap employee engagement. (2) Efikasi diri berpengaruh positif terhadap employee engagement. Pengambilan sampel menggunakan metode purposive stratified sampling kepada tenaga penjual PT AI-DSO. Responden peneltian ini berjumlah 255 orang. Pengujian pengaruh variabel berganda menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara kepemimpinan pemberdayaan dan efikasi diri terhadap employee engagement.

PT Astra International Daihatsu Sales Operation (AI-DSO) is one of business unit of PT Astra International Tbk which distribute four wheel outomotive product. Sales person is one of the key position in this company. Sales person turn over rate in AI DSO can be categorized as high, which lead this study to find the effect of empowerment leadership dan self efficacy to employee engagement. This study aims to analyze the effect of empowerment leadership and self efficacy toward employee engagement. The hypothesis of this reasearch are (1) relationship of empowerment leadership with employee engagement. (2) relationship of self efficacy with employee engagement. The sampling method was purposive stratified sampling to sales person of PT AI DSO. Respondents if this study were 255 sales person. Moreover, this study used multiple regression analysis to examine the influence of independent variables to dependent variables. The result showed that there were significant positive relationship of empowerment leadership and self efficacy with employee engagement.

Kata Kunci : Empowerment Leadership, Self Efficacy, Employee Engagement