ANALISIS PENGARUH TINGKAT PENERAPAN BUDAYA PERUSAHAAN PADA KINERJA KARYAWAN STUDI DI PT BANK BUKOPIN TBK, REGIONAL 4

ARIFIN JOYODIGUNO, Gugup Kismono, MBA., Ph. D.

2017 | Tesis | S2 Manajemen

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan masing-masing nilai budaya perusahaan yaitu Professionalism, Respect Other, Integrity, Dedicated to Customer, dan Excellence (PRIDE) pada kinerja individu karyawan marketing PT Bank Bukopin, Tbk. Regional 4. Variabel bebas dalam penelitian ini adalah Professionalism, Respect Other, Integrity, Dedicated to Customer, dan Excellence (PRIDE). Sedangkan variabel terikat pada penelitian ini adalah kinerja karyawan. Pertanyaan yang diajukan pada penelitian ini adalah: (1) Apakah penerapan nilai budaya Professionalism berpengaruh positif pada kinerja karyawan?; (2) Apakah penerapan nilai budaya Respect Other berpengaruh positif pada kinerja karyawan?; (3) Apakah penerapan nilai budaya Integrity berpengaruh positif pada kinerja karyawan?; (4) Apakah penerapan nilai budaya Dedicated to Customer berpengaruh positif pada kinerja karyawan?; dan (5) Apakah penerapan nilai budaya Excellence berpengaruh positif pada kinerja karyawan? Data yang digunakan adalah data primer dengan alat ukur berupa kuisioner yang memuat aitem pernyataan terkait penerapan budaya PRIDE, dan data sekunder yang digunakan adalah data kinerja karyawan berupa data hasil penilaian kinerja individu karyawan. Pemilihan responden dilakukan dengan metode purposive sampling kepada 187 karyawan marketing PT Bank Bukopin, Tbk. Regional 4 dengan masa kerja di atas 6 bulan. Pengujian hipotesis menggunakan metode analisis regresi berganda. Hasil analisis hipotesis menyebutkan bahwa: Professionalism (X1), Respect Other (X2), Integrity (X3), Dedicated to Customer (X4) berpengaruh positif dan signifikan pada kinerja karyawan sehingga hipotesis diterima, sedangkan Excellence (X5) berpengaruh positif dan tidak signifikan pada kinerja karyawan sehingga hipotesis ditolak.

The objective of the research is to analyze the influence of each value of corporate culture implementation that are Professionalism,Respect Other, Integrity, Dedicated to Customer, and Excellence (PRIDE) toward individual performance of marketing employee at the fourth region of PT Bank Bukopin Tbk. Independent variables in the research are Professionalism, Respect Other, Integrity, Dedicated to Customer, and Excellence (PRIDE). Meanwhile, dependent variable in the research is the employees performance. There are some problems formulated in the research: (1) What is the positive influence of the implementation of Professionalism as the cultural value toward employees performance? (2) What is the positive influence of the implementation of Respect Other as the cultural value toward employees performance? (3) What is the positive influence of the implementation of Integrity as the cultural value toward employees performance? (4) What is the positive influence of the implementation of Dedicated to Customer as the cultural value toward employees performance? (5) What is the positive influence of the implementation of Excellence as the cultural value toward employees performance? The researcher used primary data with questionnaires as the parameters that consisted of the statements related to the implementation of PRIDE as the corporate culture. Meanwhile, secondary data used were the employees performance in the form of data assessment results from individual performance of the employees. Purposive sampling method was used as the method to choose the 187 respondents that consisted of the marketing employees of the fourth region of PT Bank Bukopin Tbk that have length of service for more than six months. The hypotheses were examined by multiple regression analysis method. It is mentioned in the analysis results of the hypotheses that: Professionalism (X1), Respect Other(X2), Integrity (X3), and Dedicated to Customer (X4) are accepted because they give positive and significant influence toward the employees performance. Meanwhile, Excellence is not accepted because it only gives positive influence but does not give significance toward the employees performance.

Kata Kunci : Professionalism, Respect Other, Integrity, Dedicated to Customer, Excellence dan Kinerja Karyawan