PEMASARAN SUSU PETERNAK MANDIM ANGGOTA KOPERASI SUSU WARGA MULYA

BUDIATI, NUR AMALIA, Ir. Sudi Nurtini, SU

2000 | Skripsi | S1 ILMU DAN INDUSTRI PETERNAKAN

Peneiitian mengenai pemasaran susu di Daerah Istimewa Yogyakarta melalui koperasi susu Warga Mulya ini dilaksanakan muiai buian Februari sampai dengan Mei 1999. Responden terdiri da.ri tiga belas peternak sapi perah mandiri, koperasi Warga Mulya, dan lima loper susu. Peneiitian ini bertujuan untuk mengeta’nui jalur pemasaran, struktur biaya pemasaran, margin, dan efisiensi pemasaran susu melalui koperasi Warga Mulya di wilayah Daerah Istimewa Yogyakarta serta penerimaan peternak dan lembaga pemasaran. Untuk mengetahui keefisienan jalur pemasaran dihitung biaya pemasaran, margin, farmer's share, dan anaiisis profitabiiitas. Dari hasil peneiitian ditemukan tiga jalur pemasaran susu melalui koperasi: (1)peternak — koperasi — IPS, (2)peternak — koperasi — konsumen RT, (3) peternak — koperasi — loper — konsumen RT. Kurang lebih 80,64 % penjuaian melalui jalur pertama, 14,13 % dan 5,23 % melalui jalur kedua dan jalur ketiga. Marjin pemasaran per liter pada jalur pertama Rp 200,12, jalur kedua Rp 725,00, dan jalur ketiga Rp 925,00 (diterima koperasi Rp 375,00 dan loper susu Rp 550,00). Biaya produksi per liter di peternak Rp 1.073,20, sedangkan biaya pemasaran per liter di koperasi Rp 123,47, dan loper susu Rp 291,40. Nilai Net profit marjin (NPM) tertinggi 33,42 % di koperasi pada jalur dua dan yang terendah 0,17 % di peternak. Nilai Operating ratio (OR) terendah 66,58 % di koperasi sedangkan yang tertinggi 99,83 % di peternak. Peternak memperoleh farmer's share tertinggi 59,72 % pada jalur kedua. Hasil peneiitian menunju'kkan bahwa pemasaran susu melalui koperasi Warga Mulya belum efisien. (Kata kunci : pemasaran, susu, efisiensi pemasaran)

This research was conducted to observe milk marketing (marketing channel, cost structure, marketing margin, marketing efficiency, and the income of farmers and marketing agent) in Yogyakarta region through the Warga Mulya Dairy Cooperative since February to May 1999. Respondents of the study were thirteen farmers member of Warga Mulya Dairy Cooperative, Warga Mulya Dairy Cooperative, and five milkmen. There were three marketing channels, (1) farmer - cooperative - milk processing plant, (2) farmer - cooperative - household consumer and (3)farmer - cooperative - milkman -household consumer. Approximately 80.64 % of the whole marketing activity was conducted through the first channel, 14.13 % and 5.23 % was through the second and the third one. Marketing margin at those three channels was Rp 200.12, Rp 725.00 and Rp 925.00 per liter, respectively (the cooperative and the milkman received Rp 375.00 and Rp 550.00). The production cost for the farmer was Rp 1,073.20 per liter, while marketing cost per liter for the cooperative and for the milkman was Rp 123.47 and Rp 291.40. The highest value of net profit margin was received by the cooperative (33.42%) at the second channel and the lowest one (0.17%) was received by the farmer. The highest value of operating ratio was received by the farmer (99.83%) and the lowest one (66.58%) was received by the cooperative. The highest farmer's share (59.72%) was at the second channel. It is shown that the milk marketing through the Warga Mulya Dairy Cooperative has not been efficient yet. (Key words : Marketing, Milk, Marketing efficiency)

Kata Kunci : pemasaran, susu, efisiensi pemasaran