Les Formes De La Communication Strategique Du Festival Sinema Prancis 2015 A Yogyakarta

AIDINA MAHARANI, Drs. Muslikh Madiyant, M.Hum

2016 | Tugas Akhir | D3 BAHASA PRANCIS SV

Hubungan antara Prancis dan Indonesia adalah kerjasama dalam bidang budaya, kesenian, social dan pendidikan. Salah satu bentuk kerjasama, dengan membentuk sebuah institusi. Institusi tersebut bernama IFI-LIP atau Institute Francais Indonesia/Lembaga Indonesia Prancis. IFI-LIP berada di 8 kota besar Indonesia, berjalan dibawah naungan Kedutaan Besar Prancis. IFI-LIP membuat sebuah media sebagai duta budaya Prancis melalui Festival Sinema Prancis 2015, festival film ini diadakan di Sembilan kota besar di Indonesia, salah satunya Yogyakarta. Diselenggarakan pada tanggal 24- 25 November 2015 di Jogja Village Inn dan 3-6 Desember 2015 di Bioskop Empire XXI. Laporan magang ini bertujuan untuk mempelajari proses komunikasi dan tingkat keberhasilan proses komunikasi festival dalam mempromosikan kepada masyarakat Yogyakarta. Proses publikasi melalui berbagai media seperti Twitter, Facebook, Instagram, radio, berbagai jenis banner dan videotron. Namun, pada prosesnya terdapat berbagai kendala seperti keterlambatan pengiriman materi publikasi dari pusat dan kinerja panitia kurang baik, menyebabkan proses publikasi hanya berjalan 2 minggu saja. Hal tersebut membuat tujuan Festival Sinema Prancis tidak tercapai secara maksimal.

The relation between France and Indonesia is can be seen through the partnership in culture, art, social, and education. One of the realizations of the partnership is the establishment of the institution named IFI-LIP or Institute Francais Indonesia/Lembaga Indonesia Prancis. IFI-LIP is can be found in 8 big cities of Indonesia, authorized directly by the Embassy of France. IFI-LIP created a medium as a cultural ambassador through Festival Sinema Prancis 2015. It was held on nine big cities of Indonesia and one of the city is Yogyakarta. It was held on November 24th-25th, 2015 at Jogja Village Inn and December 3rd-6th, 2015 at Empire XXI cinema. The purpose of this report is to explain the learning of the communication process and the success rate of festival�s communication process in doing the promotion to Yogyakarta society. The publication process was conducted through media platform such as: Twitter, Facebook, Instagram, radio, banners, and videotron. However, there were several obstacles that can be found during the process: the tardiness of the publication material delivery from the central and poor performance of the committee. Those caused the publication process was running for only 2 weeks. Thus, the purpose of Festival Sinema Perancis 2015 was not achieved to the fullest.

Kata Kunci : IFI Yogyakarta Festival Sinema Prancis Akulturasi Budaya Strategi Komunikasi