THE MARKETING CONCEPT OF THE MPU TANTULAR MUSEUM AS AN EDUCATIONAL TOURIST ATTRACTION FOR JUNIOR AND SENIOR HIGH SCHOOL STUDENTS IN EAST JAVA

LAKSITA DANASTRI, Mr. Fahmi Prihantoro, S.S.,S.H.,M.A. Mrs. Kelli Swazey Ph.D

2016 | Skripsi | S1 PARIWISATA

Museum MPU TANTULAR terletak Jalan RayaBuduran, BuduranKecamatan, Sidoarjo. Meningkatnya usia museum,meningkatkan koleksi museum, serta banyak kegiatan pendidikanbudayadijalankan dimuseum. Mengantisipasi kegiatan dan koleksi yang semakin banyak, perlu untuk memenuhi kebutuhanlokasiyang lebih luas danlayak. Tujuan dari penelitian ini adalah untuk mengetahui potensi pariwisata diMuseum Negeri MPU TANTULAR serta srategi pemasaran yang telah dilakukan oleh pengelola staff pemasaran dalamstrategiMuseumNegeri MPU TANTULAR.Marketingmenentukankeberhasilan dayatarik wisatadalam mencapaivisi,misi, dan layananakan menentukankepuasanwisatawanmaka layananyang memuaskanyang diperlukanbagi wisatawan. Penelitian ini menggunakan dataprimer dan sekunder. Menggunakan metode survei yang melibatkan 50 responden. Adapun metode survei melibatkan empat komponen penting daristrategi pemasaran yaituproduk, harga, tempatdan promosiyangkemudian dianalisis.Para siswa dari SMP dan SMAyang mengunjungi Museum Negeri MPU TANTULARdapat menikmati pendidikandankegiatan aktraksi wisata yang menarik. Implikasi dari penerapan strategi bauran pemasaran menunjukkan peningkatan pengunjungmuseum, terutama siswa SMP dan SMA limatahun terakhir

MPU TANTULAR State Museum is located Highway Buduran,Buduran Subdistrict, Sidoarjo. The increasing age, increasing the museum's collection, as well as many cultural educational activities carried on in the museum. Anticipating the activities and the growing collection, it is necessary to meet the needs of wider location and decent. The purpose of this study was to determine the potential of tourism in MPU TANTULAR State Museum as well as the marketing srategy that has been done in the area managers marketing in MPU TANTULAR State Museum.Marketing strategy determines the success of tourist attraction in achieving the vision, mision, and service will determine traveler satisfaction then the required satisfactory service for tourist. This study uses primary and secondary data. Using survey method involving 50 respondents. As for the survey method involves four important component of marketing strategy namely, product, price,place and promotion that is then analysed.The studentsof Junior and Senior High School who visiting the MPUTANTULAR StateMuseum can enjoyed and interested education and activities of tourist attractions.The implications of the implementation of the marketing mix strategy showed an increase of museum visitors, especially Junior and Senior High School studentslast five years.

Kata Kunci : Museum, Cultural Educational activities, Marketing strategy,Tourist attraction