GAMBARAN MAHASISWI UNIVERSITAS GADJAH MADA DALAM PEMILIHAN CREAM TABIR SURYA BERDASARKAN PENDEKATAN THEORY OF PLANNED BEHAVIOR

VINNI ALVIONITA, Septimawanto Dwi P., M.Si., Apt

2015 | Skripsi | S1 FARMASI

Tabir surya tidak hanya melindungi kulit dari pengaruh buruk sinar matahari, seperti radiasi ultraviolet (UV) yang bisa menyebabkan bermacam – macam masalah pada kulit tetapi juga digunakan untuk memenuhi kebutuhan fungsional wanita dan meluas ke arah kebutuhan sosial dan psikologis. Alasan menggunakan tabir surya menjadi tinggi. Penelitian ini bertujuan untuk mengetahui gambaran mahasiswi Universitas Gadjah Mada dalam pemilihan cream tabir surya berdasarkan pendekatan Theory of Planned Behavior dan ada tidaknya perbedaan variabel setiap kluster. Penelitian ini dilakukan pada mahasiswi S1 Universitas Gadjah Mada. Penelitian ini merupakan penelitian deskriptif eksploratif. Sampel sebanyak 137 responden diambil dengan metode purposive sampling. Faktor perilaku pemilihan produk cream tabir surya dilihat dari besarnya mean score tiap variabel dalam Theory of Planned Behavior. Perbedaan perilaku dalam setiap kluster dalam memilih produk cream tabir surya diukur dengan membandingkan nilai signifikansi melalui uji Kruskal - Wallis. Hasil penelitian menunjukkan bahwa variabel Attitude Toward Behvior berkategori sangat tinggi, Subjective Norm dan Perceived Behvioral Control variabel berkategori tinggi yang terdapat dalam Theory of Planned Behavior menjadi gambaran cream tabir surya pada mahasiswi Universitas Gadjah Mada. Terdapat perbedaan signifikan pada tiap kluster terhadap variabel Attitude Toward Behavior dan Subjective Norm dan tidak ada perbedaan pada variabel Perceived Behavioral Control dalam memilih produk cream tabir surya.

Sunscreen is not only protect the skin from the adverse effects of sunlight, such as ultraviolet radiation (UV) can cause a wide-range of skin problems but also used to meet the funcional needs of women and extend toward the social and psychological needs. The reason used of sunscreen to be high. This study aims to describe a student of Gadjah Mada University in the selction of sunscreen cream based approach Theory of Planned Behavior and whether there is any difference in the variables of each cluster. This research was conducted at the Bachelor student of Gadjah Mada University. This research is descriptive exploratory. A sample of 137 respondents were taken by purposive sampling methods. Behavioral factor sunscreen cream product selection judging from the magnitude of the mean score for each variable in the Theory of Planned Behavior. Behavioral differences within each cluster in choosing a sunscreen cream products are measured by comparing the significant value through the Kruskal - Wallis. The results showed that the variables Attitude Toward Behavior very high category, Subjective Norm and Perceived Behavioral Control high categorized variables contained in the Theory of Planned Behavior into the image of a sunscreen cream from collage student Gadjah Mada University. There are significant differences in each cluster to variable Attitude Toward Behavior and Subjective Norm and there was no difference in the variable Perceived Behavioral Control in choosing a sunscreen cream products.

Kata Kunci : Planned Behavior, tabir surya, perilaku.