TINDAK TUTUR DALAM IKLAN SURAT KABAR ONLINE AZZAMAN.COM EDISI JANUARI-JUNI 2012: ANALISIS PRAGMATIK

ESTI KHOIRIAH, Dr. Amir Maruf, M.Hum.

2015 | Skripsi | S1 SASTRA ARAB

Penelitian terkait kajian tindak tutur iklan komersial dalam surat kabar online Azzaman.com edisi Januari-Juni 2012 dilakukan karena dalam surat kabar ini tidak hanya digunakan modus kalimat imperatif saja, melainkan juga digunakan modus kalimat lain. Tujuan penelitian ini adalah mengetahui dan mendeskripsikan jenis-jenis tindak tutur yang digunakan pada iklan-iklan dalam surat kabar online Azzaman.com edisi Januari-Juni 2012. Metode yang digunakan dalam penelitian ini adalah metode padan pragmatis. Metode padan pragmatis dilakukan dengan mengamati reaksi pembaca (mitra tutur) terhadap iklan-iklan dalam surat kabar online Azzaman.com edisi Januari-Juni 2012. Berdasarkan analisis ditemukan bahwa berdasarkan jenis tindakannya, terdapat jenis tindak perlokusi dan berdasarkan modus kalimatnya, iklan-iklan dalam surat kabar tersebut menggunakan jenis tindak tutur langsung dan tidak langsung, tindak tutur literal dan tidak literal, tindak tutur langsung literal, tindak tutur tidak langsung literal, dan tindak tutur tidak langsung tidak literal.

Related research studies about speech act in advertisement at online newspapers Azzaman.com on January to June 2012 is due in this newspaper not only used imperative sentence mood, but also used another sentence mood. The purpose of this research are to determine and describe the types of speech acts used by the writer in the advertisements at online newspapers Azzaman.com on January to June 2012. Pragmatic-equal method was used in this research. Pragmatic-equal method is performed by observing the reaction of the reader for advertisements at online newspapers Azzaman.com on January to June 2012. Based on the analysis, it was found that by type of action, there was perlocutionary act, and by sentence mood, the advertisements in the newspaper was used direct and indirect speech act, literal and nonliteral speech act, direct literal speech act, indirect literal speech act, and indirect nonliteral speech act.

Kata Kunci : iklan, surat kabar, tindak tutur, pragmatik