Model Bisnis Automated Motorcycle Wash

Muhammad Reza, Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D

2015 | Tesis | S2 Magister Manajemen

Populasi kendaraan bermotor di Indonesia cukup besar, terutama sepeda motor yang menguasai lebih kurang 81% populasi total pada tahun 2013, dan perkembangan ini masih terus berlanjut. Banyak hal yang menjadi penyebab besarnya populasi ini, kemacetan adalah salah satunya. Kemacetan di sisi lain juga menyebabkan kelelahan dan tersitanya waktu penduduk kota-kota besar seperti Jakarta. Kelelahan, ketiadaan waktu, ditambah besarnya pasar mendukung tumbuh dan berkembang banyak bisnis, salah satunya adalah bisnis jasa pencucian sepeda motor. Ditengah berkembangnya kuantitas bisnis ini, perlu dipikirkan juga perkembangan kualitas dari bisnis tersebut. Baik itu peningkatan kualitas pelayanan bagi pelanggan maupun kualitas pendapatan dan pertumbuhan bisnis bagi pemilik bisnis. Untuk itu penulis mencoba menciptakan satu model bisnis baru bagi bisnis pencucian sepeda motor agar peningkatan kualitas bagi kedua belah pihak dapat terwujud.

Indonesia has a very large population of vehicle, especially motorcycle that had 81% of vehicle's total population at 2013, and this will be continue. Many things has made this condition realized, one of them is the traffic that is not so good. In the other hand, traffic also made people very tired and spent most of the time of people who live in large cities like Jakarta. Those reasons, plus the size of the market that very large has encourage the grown of many businesses, one of them is the motorcycle wash business. In the middle of the grown of the quantity of the business, the grown of the quality also need to be considered. Whether it is the grown of the service quality for the customer, or the grown of the income of the business itself for the sake of the business owner. In order to realize it, I would like to create a business model for the motorcycle wash so the grown of the quality for both side could be come true.

Kata Kunci : Populasi, Kelelahan, Waktu, Kualitas, Population, Tired, Time, Quality