RENCANA BISNIS AIRPORT VIP SERVICES (THE SEAMLESS WAY TO TRAVEL) STUDI PADA: PT GAPURA ANGKASA DI BANDARA SOEKARNO HATTA JAKARTA INDONESIA
PIKRI ILHAM KURNIANS, B.M.PURWANTO, M.B.A., Ph.D,
2015 | Tesis | S2 ManajemenINTISARI Pertumbuhan penumpang angkutan udara yang semakin tinggi menimbulkan konsekuensi kepadatan bandara semakin tinggi pula, hal ini terkait dengan tidak seimbangnya perkembangan inftrastuktur bandara di Indonesia dibandingkan pertumbuhan jumlah penumpang, sebagai contoh yang terjadi di Bandara Soekarno Hatta. Kondisi demikian telah menimbulkan ketidaknyamanan bagi para penumpang VVIP, VIP dan CIP termasuk penumpang premium airlines. Dilain pihak layanan Airport VIP Services di Bandara Soekarno Hatta dengan standar dan kualitas yang memenuhi kebutuhan, keinginan dan harapan pelanggan belum tersedia. Penelitian ini bertujuan untuk menganalisis peluang bisnis dari Airport VIP Services dan juga merancang model bisnis serta rencana bisnis yang akan menjadi model pengembangan bisnis Airport VIP Services di Bandara Soekarno Hatta. Analisis peluang dilakukan dengan menganalisis peluang pasar yang ada, kemampuan dan sumber daya internal perusahaan serta analisis atas rencana keuangan yang akan menentukan kelayakan dari bisnis Airport VIP Services ini. Model bisnis yang menggambarkan bisnis Airport VIP Services yang terdiri dari sembilan blok kanvas mulai dari segmen pasar, proposisi nilai, saluran menuju pelanggan, hubungan dengan pelanggan, aliran pendapatan, sumber daya kunci, aktivitas kunci dan mitra kunci serta struktur biayanya. Sedangkan rencana bisnis menggambarkan tindakan atau aktivitas yang dilakukan untuk menjalankan bisnis Airport VIP Services di Bandara Soekarno Hatta. Hasil penelitian menunjukkan bahwa bisnis Airport VIP Services ini layak dijalankan dan dikembangkan, mengingat ketersediaan pasar yang cukup dan diproyeksikan akan terus tumbuh, kemampuan perusahaan memadai dan tidak diperlukan investasi yang besar serta dari analisis keuangan menunjukkan hasil yang menguntungkan. Sehingga model bisnis dan rencana bisnis termasuk rencana aksi sudah dirancang dan dibuat untuk menjadi pedoman bagi pengusaha untuk menjalankannya atau mengembangkannya lebih luas. Kata Kunci: Airport VIP Services, model bisnis, rencana bisnis, analisis peluang.
ABSTRACT The high growth of # passenger in air transport consequences to the over capacity of the airport, it is associated with an imbalance in the development of airport infrastructure in Indonesia than passenger growth, for example, which occurred at Soekarno Hatta airport. Such conditions have caused discomfort of the passengers VVIP, VIP and CIP includes premium passenger airlines. On the other hand Airport VIP Services at Soekarno Hatta airport with the standards and quality that meet the needs, desires and expectations of customers are not yet available. This study aimed to analyze the business opportunities of the Airport VIP Services and also to design the business model and business plan which can be the business development model of Airport VIP Services at Soekarno Hatta airport. Opportunity analysis is done by analyzing the existing market opportunities, capabilities and internal resources as well as an analysis of the financial plan that determine the feasibility of the business Airport VIP Services. The business model that describes the business Airport VIP Services consists of nine blocks canvas ranging from market segments, value propositions, the channel towards the customer, customer relationships, revenue streams, key resources, key activities and key partners as well as cost structure. While the business plan describes the actions or activities undertaken to conduct business Airport VIP Services at Soekarno Hatta Airport. The results of study showed that the business of the Airport VIP Services is feasible to be ran and developed with supported by the availability of sufficient market which continues to grow, the capability and resources of the company and no large investments are needed and also financial analysis showed the favorable results. Therefore, business model and business plan including an action plan has been designed and created to provide the guidance to employers to run and to develop this business widely. Keywords: Airport VIP Services, business model, business plan, analysis of opportunities
Kata Kunci : Kata Kunci: Airport VIP Services, model bisnis, rencana bisnis, analisis peluang.-Keywords: Airport VIP Services, business model, business plan, analysis of opportunities
