PENGEMBANGAN MODEL BISNIS PT. CIPTA WISATA MANDIRI

HALLEY RIZKI ABDI PRIYONO, Nurul Indarti, Sivilokonom, Cand.Merc., Ph.D.

2015 | Tesis | S2 Manajemen

Studi ini memiliki tujuan utama yaitu menyusun pengembangan model bisnis PT. Cipta Wisata Mandiri dengan pendekatan kanvas model bisnis yang tergambarkan dalam komponen Sembilan blok bangunan yaitu Segmentasi Pelanggan, Proposisi Nilai, Saluran, Hubungan Pelanggan, Sumber Pendapatan, Sumber Daya Utama, Aktifitas Utama, Mitra Kerja Utama dan Struktur Biaya. Analisis tentang model bisnis PT. Cipta Wisata Mandiri ini dipadukan dengan hasil analisis tentang persepsi pelanggan yang didapatkan melalui analisis Peta Empati yang terdiri dari: Apa Yang Pelanggan Lihat?, Apa Yang Pelanggar Dengar?, Apa Yang Pelanggan Pikir dan Rasakan?, Apa Yang Pelanggan Ucapkan dan Lakukan?, Apa Yang Pelanggan Takutkan?, Apa Yang Pelanggan Inginkan?. Analisis tentang persepsi pelanggan yang didapat melalui peta empati ini selanjutnya menjadi pedoman utama dalam merumuskan pengembangan model bisnis PT. Cipta Wisata Mandiri ke depan. Berdasarkan survei terhadap 30 responden pelanggan PT. Cipta Wisata Mandiri, didapatkan konsep pengembangan model bisnis PT. Cipta Wisata Mandiri yang secara operasional digambarkan pada empat kategori yaitu Redesign of Product, Build-up Relation with Existing Customer, Recruitment and Employee Training, dan Managing Website.

This study has the main purpose of composing the development of business model for PT. Cipta Wisata Mandiri with business model canvas approach illustrated in the nine components namely building blocks of Customer Segmentation, Value Proposition, Channels, Customer Relations, Sources of Revenue, Key Resources, Key Activity, Key Partners and Cost Structure. Analysis of business models of PT. Cipta Wisata Mandiri is combined with the results of the analysis of customers' perceptions obtained through analysis of Empathy Map consisting of: What Do Customers See ?, What Do Customers Hear?, What Do Customers Think and Feel?, What Do Customers Say?, What Do Customers Fear?, What Do Customers Want?. Analysis of customer perception obtained through this empathy map then became the main guideline in formulating the development of business models of PT. Cipta Wisata Mandiri. Based on a survey of 30 respondents of customers from PT. Cipta Wisata Mandiri, the concept of the development of business models of PT. Cipta Wisata Mandiri was found, which is operationally defined in four categories: Redesign of Product, Build-up with Existing Customer Relations, Recruitment and Employee Training, and Managing Website.

Kata Kunci : Model Bisnis, PT. Cipta Wisata Mandiri, Kanvas Model Bisnis, Peta Empati/Business Model, PT. Cipta Wisata Mandiri, Business Model Canvas, Emphaty Map.