YOUNG-VOTERS JUDGEMENT TOWARDS PRESIDENTIAL CANDIDATES OF INDONESIAS 2014 GENERAL ELECTION: AN EXPLARATORY STUDY

ZAFIRA RAHMANIA NUR SHABRINA, Prof. Dr. Faturochman, MA.

2015 | Skripsi | S1 PSIKOLOGI

Tujuan penelitian ini adalah untuk mengeksplorasi penilaian tujuan pemula terhadap kandidat presiden pemilihan umum Indonesia 2014: Prabowo Subianto dan Joko Widodo. Studi ini menggunakan mixedmethods approach, yang dominan konten analisis. Dimana eksplorasi data dilengkapi oleh means-difference test dan interview. 98 responden berumur 17-22 tahun berpartisipasi dalam studi ini dimana responden diminta mengisi open-ended questionnaire. Kuisoner di kategorisasi: open, axial, dan selective coding lalu dianalisis. Hasil menunjukkan bahwa aspek psikologis kandidat president (Sikap dan Sifat) adalah faktor yang paling menarik bagi pemilih, dimana faktor tersebut berkontribusi sebesar 66% untuk Prabowo dan 70% untuk Joko Widodo. Perceived Similarity berkontribusi pada penilaian tingkat kelayakan kandidat sebagai presiden, hanya untuk kandidat Joko Widodo dan tidak bagi Prabowo. Terkait intensi memilih, 31% mengatakan bahwa akan memilih Prabowo Subianto. 25% Joko Widodo, dan 38% belum menentukan pilihan.

The aim of this study was to explore young-voters judgment towards the presidential candidates of Indonesias 2014 Presidential Election: Prabowo Subianto and Joko Widodo. This research used a mixed method approach, being dominantly content analysis, where the exploration of data is completed with means test and interview. A total of 98 respondents aged 17-22 participated in this where they were asked to fill in open-ended questionnaires. The open-ended questions were categorized, open coded, axial coded, then analyzed. The result shows that Psychological aspects of presidential candidates (personality and attitude) are the most appealing aspects to voters, where the factor accounts for 66% in regards to Prabowo and 70.6% to Jokowi. Perceived similarity contributes to the rating of suitability towards Jokowi (favorably), but not taken into account in the case of Prabowo. Educational status and strength of ethnicity does not contribute to how a voter rates a candidates suitability. However, religiousity is taken account for the rating towards Prabowo although it was not proven for Jokowi. In regards to voting intention, 31% of the respondents say that they will vote for Prabowo Subianto, 25% for Joko Widodo, while 38% have not decided their vote.

Kata Kunci : young-voter, judgement, presidential election