ANALISIS TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS OBJEK WISATA MUSEUM SONOBUDOYO UNIT I YOGYAKARTA

MEGAWATI SUNARYO, Prof. Dr. Marsono, S.U.; Popi Irawan, S.S., M.Sc.

2015 | Skripsi | S1 PARIWISATA

Penelitian ini membahas tentang tingkat kepuasan wisatawan domestik terhadap kualitas objek wisata Museum Sonobudoyo Unit I dan strategi pengembangan kualitas tersebut berdasarkan tingkat kepuasan wisatawannya.Hasil penelitian ini adalah tingkat kepuasan wisatawan domestik terhadap kualitas objek wisata Museum Sonobudoyo Unit I secara umum berada pada level cukup puas dan dari analisis SWOT telah menghasilkan berbagai strategi alternatif pengembangan kualitas objek wisata Museum Sonobudoyo Unit agar dapat memberikan kepuasan maksimal kepada wisatawannya. Berdasarkan hasil penelitian, disarankan agar pengelola meningkatkan kualitas objek wisata Museum Sonobudoyo Unit I secara menyeluruh, khususnya kualitas koleksi, pelayanan, dan fasilitas wisata.

This research examines the level of satisfaction owned by domestic tourist against the quality of Sonobudoyo Museum Unit I and the quality development strategy based on the tourists level of satisfaction.Result of this research is the level of satisfaction owned by domestic tourist against the quality owned by Sonobudoyo Museum Unit I generally in the level of satisfied enough and as per SWOT analysis, it is resulted various alternative quality development strategy of Sonobudoyo Museum Unit I that can give maximum satisfaction to the tourist. Based on the research result, suggested that management should upgrade the quality comprehesively, especially the quality of collection, service, and facility.

Kata Kunci : tingkat kepuasan, kualitas objek wisata, Museum Sonobudoyo Unit I, Analisis SWOT / level of satisfaction, quality of destination, Sonobudoyo Museum Unit I, SWOT analysis