VALUASI EKONOMI OBJEK WISATA JATILUWIH, PENEBEL-TABANAN

PUTU AYU MEIDHA S., Prof. Tri Widodo, Ph. D

2014 | Tesis | S2 Ekonomika Pembangunan

Penelitian ini berjudul “Valuasi Ekonomi Objek Wisata Jatiluwih, Penebel Tabanan”. Tujuan dari penelitian ini adalah untuk mengetahui nilai ekonomi objek wisata Jatiluwih yang dinilai dengan contingent valuation method dan income approach. Adapun variabel yang digunakan dalam penelitian ini adalah willingness to pay sebagai variabel terikat dan biaya perjalanan, jumlah kunjungan, pendapatan, tingkat pendidikan, umur, kualitas, serta ada tidaknya objek wisata substitusi sebagai variabel bebas. Data yang dipergunakan dalam penelitian ini adalah data primer yaitu berupa hasil jawaban kuesioner dari 100 responden. Dilengkapi juga dengan data sekunder yaitu data jumlah pengunjung wisatawan mancanegara dan domestik ke Provinsi Bali dan Kabupaten Tabanan selama lima tahun terakhir, serta data jumlah pengunjung yang berkunjung ke objek wisata Jatiluwih selama lima tahun terakhir. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa nilai ekonomi objek wisata Jatiluwih berdasarkan contingent valuation method sebesar Rp149.541.653.788,51 dengan nilai rata-rata willingness to pay wisatawan domestik sebesar Rp24.705,88 per individu per kunjungan dan Rp. 46.774,00 per individu per tahun. Nilai rata-rata willingness to pay wisatawan mancanegara sebesar Rp37.325,94 per individu per kunjungan dan Rp37.325,94 per individu per tahun. Nilai ekonomi Objek wisata Jatiluwih berdasarkan metode Income approach terbagi menjadi dua, yaitu DCF berdasarkan objek wisata Jatiluwih sebesar Rp34.431.981.960,00 dan DCF berdasarkan lahan produktif sebesar Rp4.600.267.876.436.

This research entitled "Economic Valuation of Jatiluwih, Penebel Tabanan". The purpose of this study was to determine the economic value of Jatiluwih are assessed using contingent valuation method and income approach. The variables used in this study is the willingness to pay as dependent variable and the travel cost, number of visits, income, education, age, quality, and presence or absence attractions substitution as independent variables. The data used in this research is the primary data in the form of questionnaire results from 100 respondents. Equipped also with secondary data which is the data on the number of foreign tourists and domestic visitors to the province of Bali and Tabanan regency in the last five years, as well as data on the number of visitors who visited attractions Jatiluwih in the last five years. Based on the results, the conclusion is that the economic value of Jatiluwih using contingent valuation method is Rp149.541.653.788,51 with the average value willingness to pay of domestic tourism is Rp24.705,88 per individual per visit and Rp. 46.774,00 per individual per year. Average value willingness to pay of foreign is Rp37.325,94 per individual per visit and Rp37.325,94 per individual per year. The economic value of attractions Jatiluwih based on income approach is divided into two, that is the DCF based attractions Jatiluwih is Rp34.431.981.960,00 and DCF based productive land is Rp4.600.267.876.436.

Kata Kunci : Contingent valuation method, income approach, economic valuation