VALUASI EKONOMI OBJEK WISATA TANAH LOT: TRAVEL COST METHOD DAN CONTINGENT VALUATION METHOD

DIAN AYU RAHMADANI, Dr. Soeratno, M.Ec.

2014 | Tesis | S2 Ekonomika Pembangunan

Penelitian ini berjudul “Valuasi Ekonomi Objek Wisata Tanah Lot: Travel Cost Method dan Contingent Valuation Method”. Penelitian ini bertujuan mengestimasi nilai ekonomi objek wisata Tanah Lot dengan travel cost method dan contingent valuation method berdasarkan wisatawan domestik dan mancanegara. Variabel-varibel yang digunakan dalam penelitian ini yaitu variabel terikat ( jumlah kunjungan dan kesedian membayar (willingness to pay)) dan variabel bebas (biaya perjalanan, pendapatan, waktu, kualitas, serta ada tidaknya objek wisata substitusi. Data yang dipergunakan dalam penelitian ini adalah data primer yaitu jawaban kuesioner dari 100 responden dan data sekunder yaitu data jumlah pengunjung objek wisata Tanah Lot. Kesimpulan yang diperoleh dari hasil penelitian yaitu nilai ekonomi objek wisata Tanah Lot berdasarkan travel cost method gabungan antara wisatawan domestik dan wisatawan mancanegara berada pada pada rentang Rp100.637.045.895.000,00 sampai dengan Rp590.826.836.085.000,00 dengan nilai ekonomi rata-rata Rp294.535.273.042.000,00. dan nilai ekonomi objek wisata Tanah Lot berdasarkan contingent valuation method gabungan antara wisatawan domestik dan wisatawan mancanegara berada pada rentang Rp52.623.720.045,00 sampai dengan Rp209.324.845.665,00 dengan nilai ekonomi rata-rata Rp122.387.253.768,00.

This study, entitled "Economic Valuation of Tanah Lot Tourist Attraction: Travel Cost Method and The Contingent Valuation Method".The objective of the study is to estimate the economic value of Tanah Lot tourist attraction with the travel cost method and the contingent valuation method based on domestic and foreign tourists.The variables used in this study are the dependent variable (number of visits and willingness to pay) and the independent variable (travel expenses, income, time, quality, and presence or absence attractions substitution).The data used in this study are the primary data that answer of the questionnaire from 100 respondents and the secondary data, data on the number of visitors Tanah Lot tourist attractions. The conclusion of the study is the economic value of Tanah Lot tourist attraction based on the travel cost method is the combination of domestic travelers and foreign tourists were in the range of Rp100.637.045.895.000,00 to Rp590.826.836.085.000,00 with average economic value of Rp294.535.273.042.000,00 and the economic valuation of Tanah Lot tourist attraction based on the contingent valuation method is the combination of domestic and foreign tourists were in the range of Rp52.623.720.045,00 to Rp Rp209.324.845.665,00 with average economic value of Rp122.387.253.768,00.

Kata Kunci : Valuasi ekonomi, Travel cost method, Contingent valuation method.