ANALISIS KEBERTERIMAAN KUALITAS JASA ESCROW SYSTEM DENGAN MENGGUNAKAN METODE Technology Acceptance Model DAN Service Quality (SERVQUAL)

AJENG PUSPITA PURNAMA HAPSARI, Dr. Sumiyana, M.Si.

2014 | Skripsi | AKUNTANSI

Penelitian ini bertujuan untuk mereplikasi penelitian Li, Liu, dan Suomi (2009), Pikkarainen et al., (2004) dan juga memberikan latar belakang teoritis dan bukti empiris mengenai adanya pengaruh perceived usefulness, perceived ease of use, keamanan dan privasi, kepercayaan, E-service quality antara lain reability, responsiveness dan empathy terhadap keberterimaan pengguna escrow service didalam melakukan transaksi E-Commerce. Pengambilan sampel dilakukan dengan menggunakan metode sampling berupa non-probability sampling dengan teknik convenient sampling. Sampel dalam penelitian ini terdiri dari 241 responden yang merupakan konsumen pengguna dan memiliki pemahaman mengenai fasilitas escrow system atau rekening bersama. Metode analisis data bersifat kuantitatif, analisis instrumen dengan uji validitas dan uji reliabilitas, selanjutnya analisis regresi logistik. Hasil dari penelitian ini menunjukkan bahwa perceived usefulness, perceived ease of use, keamanan dan privasi, kepercayaan, reability, dan responsiveness berpengaruh positif terhadap keberterimaan pengguna escrow service didalam melakukan transaksi E-Commerce. Sedangkan empathy berpengaruh negatif dan tidak signifikan terhadap keberterimaan pengguna escrow system. Saran bagi konsumen yang sering melakukan belanja online, informasi penelitian ini dapat diaplikasikan untuk meminimalisir penipuan yang terjadi ketika sedang melakukan belanja online. Kata Kunci : Perceived usefulness, perceived ease of use, keamanan dan privasi, kepercayaan, reability, responsiveness dan empathy, keberterimaan pengguna escrow service.

This study aims to replicate the study of Li, Liu, and Suomi (2009), Pikkarainen et al., (2004) and also provide the theoretical background and empirical evidence regarding the effect of perceived usefulness, perceived ease of use, security and privacy, trust, E-service quality, among others reliability, responsiveness and empathy towards the user acceptance escrow service in Ecommerce transactions. Sampling was done by using a sampling method of non-probability sampling with convenient sampling technique. The sample in this study consisted of 241 respondents who are users and consumers have an understanding of the escrow system facility or shared accounts. The data analysis methods are quantitative, the instrument analysis with validity and reliability testing, furthermore the logistic regression analysis. The results of this study indicate that perceived usefulness, perceived ease of use, security and privacy, trust, reliability, and responsiveness influence positive toward user acceptance escrow service in E-commerce transactions. While empathy effects negative and not significant toward the acceptance of the user of an escrow system. Suggestions for consumers who frequently shop online, the research information can be applied to minimize the fraud while doing online shopping. Keywords: Perceived usefulness, perceived ease of use, security and privacy, trust, reliability, responsiveness and empathy, acceptance by user’s escrow service.

Kata Kunci : Perceived usefulness, perceived ease of use, keamanan dan privasi, kepercayaan, reability, responsiveness dan empathy, keberterimaan pengguna escrow service.