PERBANDINGAN KONTRIBUSI SURAT KABAR LOKAL DENGAN NASIONAL DALAM PEMBERITAAN PERTANIAN DI DAERAH ISTIMEWA YOGYAKARTA

PAKSI MEI PENGGALIH, Subejo, S.P., M.Sc., Ph.D,

2014 | Skripsi | PENYULUHAN & KOMUNIKASI PERTANIAN

Penelitian ini bertujuan untuk: (1) mengidentifikasi penyajian berita pertanian dari segi jumlah item berita, volume berita, sumber (asal) materi berita pertanian, cakupan materi, serta lingkup wilayah peliputan berita pada SKH Kompas dan SKH Kedaulatan Rakyat, (2) melakukan perbandingan isi yang berkaitan dengan informasi bidang pertanian yang dimuat dalam dua jenis surat kabar yang berbeda cakupan terbitnya, yakni surat kabar lokal (SKH Kedaulatan Rakyat) dan surat kabar nasional (SKH Kompas). Penelitian ini mengambil sampel dua jenis surat kabar, yaitu surat kabar lokal yang diwakili oleh SKH Kedaulatan Rakyat dan surat kabar nasional yang diwakili SKH Kompas. Metode dasar yang digunakan adalah metode deskriptif komparatif dengan menggunakan teknik analisis isi. Pengambilan sampel dilakukan secara simple random sampling, yaitu surat kabar periode Januari-Desember 2013, dengan dua sampel tiap bulannya untuk masing-masing surat kabar. Dalam menguji hipotesis digunakan uji One-Way Analysis of Variance dan Chi-square Test. Hasil penelitian menunjukkan SKH Kedaulatan Rakyat berkontribusi lebih besar dalam memberitakan pertanian dari segi kuantitas, karena jumlah item berita dan volumenya lebih besar dibandingkan dengan SKH Kompas. Sumber berita keduanya didominasi oleh pemerintah. Cakupan materi paling banyak yaitu teknologi, pengembangan sumber daya, dan produksi pertanian di kedua surat kabar dan keduanya didominansi berita lokal, SKH Kedaulatan Rakyat didominasi oleh berita lokal lingkup kabupaten, sedangkan SKH Kompas didominasi oleh berita lokal lingkup propinsi. Meskipun intensitasnya berbeda-beda, penyajian berita secara keseluruhan baik, memenuhi kaedah pemberitaan, dan tidak memihak.

This research aims to: (1) identify the presentation of agricultural news from news item total, news volume, news sources, news topic, and also scope of news coverage in SKH Kompas and SKH Kedaulatan Rakyat, (2) compare the content related with the agricultural information that was presented by two type of newspaper that have difference scope of publishing, is local newspaper (SKH Kedaulatan Rakyat) and national newspaper (SKH Kompas). The research took two sample of newspapers, local newspaper was represented by SKH Kedaulatan Rakyat and national newspaper was represented by SKH Kompas. The basic method used in this research was comparative descriptive method, using content analysis technique. Sampling was done by simple radom sampling, for newspapers in the period of January – December 2013, by two samples in each month for every newspapers. To test the hypothesis, it was used One-Way Analysis of Variance and Chi-square Test. The research results showed that SKH Kedaulatan Rakyat give has higher contribution in reporting agricultural news in quantity, because it reporting news item total and news volume more than SKH Kompas. Their news sources was dominated by government. The major topics of both were about technology, resources development, and agricultural production and the news was dominated by local news, SKH Kedaulatan Rakyat was dominated by local news in regency scope, whereas SKH Kompas was dominated by local news in province scope. Eventhough they presented in different intensity, over all the presentation of the news were good, inline with the rule of news reporting and non partial.

Kata Kunci : Berita Pertanian, Analisis Isi, Surat Kabar Lokal, Surat Kabar Nasional