RESEPSI DALAM GAME ONLINE Riset Mengenai Praktik Resepsi Pemain Terhadap Pesan-Pesan Feminin Dalam Klan Pussycats Pada Game Urban Rivals

DIAS A.F. BAKKARA, Ardian Indro Yuwono, SIP, MA.

2014 | Skripsi | Ilmu Komunikasi

Communication media developed follows technology development, the instrument for communication was certainly changed. In this process, we furthermore know the computer mediated communication (CMC) as new media offering interactivity to its users. One of which is the game, at beginning the game is just a play, along with technology development, be present a online game enabling its players can communicate each others Urban Rivals is one of many online games offering interactivity for its players. Besides can exchange the message among the players, Urban Rivals players have certainly received the message conveyed by the game its self. Among the existing clans in Urban Rivals, the Pussycats is the only clan carrying the femininity theme. This research described how gamer (audience) gave meaning the feminine message in Pussycat clan on the game Urban Rivals Keywords: New media, Femininity, Reception Analysis

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Kata Kunci : New media, Femininity, Reception Analysis