Pengaruh Aspek Website Usability dan Ubiquitous Computing terhadap Frekuensi Penggunaan Situs Facebook serta Pengaruhnya terhadap Keterlibatan Mahasiswa dalam Aktifitas Akademisnya

FLORIBERTUS TRIHASCARYO, Ir. Lukito Edi Nugroho, M.Sc., Ph.D.

2013 | Tesis | S2 Mag.Tekn.Informasi

Penelitian ini dilakukan untuk mengetahui faktor-faktor penentu dari penerimaan mahasiswa terhadap situs jejaring sosial Facebook, yang saat ini menjadi situs jejaring sosial populer, dengan pendekatan TAM. Faktor-faktor ubiquitous/pervasive computing dan web usability ditambahkan sebagai faktor antecendent dari TAM. Selain itu, penelitian ini juga bertujuan untuk mengetahui pengaruh penggunaan Facebook terhadap keterlibatan mahasiswa dalam aktifitas belajarnya (student engagement). Analisa hipotesis dilakukan menggunakan SEM yang diterapkan dengan two step approach. Penelitian ini mengambil sample sebanyak 235 responden mahasiswa. Hasil penelitian menunjukkan bahwa faktor unobtrusiveness dan context awareness, sebagai bagian dari pervasive computing, berpengaruh terhadap perceived usefulness. Sedangkan faktor ubiquity dari pervasive computing berpengaruh terhadap perceived ease of used. Namun faktor web usability tidak signifikan berpengaruh terhadap perceived ease of use. Penelitian ini menunjukkan bahwa perceived usefulness berpengaruh baik terhadap frequency of facebook usage dan frequency of facebook activities, sedangkan perceived ease of use hanya berpengaruh terhadap frequency of facebook activities. Penelitian ini juga membuktikan bahwa bahwa baik frequency of facebook usage dan frequency of facebook activities berpengaruh terhadap students engagement (keterlibatan mahasiswa).

This study was conducted to determine the determinants of student acceptance to the Facebook social networking site, which is currently a popular social networking site, with TAM approach. Ubiquitous/pervasive computing and web usability factors added as antecedent factors of TAM. In addition, this study also aimed to determine the effect of Facebook use on student engagement. Analysis of hypothesis was performed using SEM with two-step approach. This study took a sample of 235 student respondents. The results showed that the factors of unobtrusiveness and context awareness, as part of pervasive computing, has effect on perceived usefulness. While the ubiquity factor of pervasive computing influence the perceived ease of used. However, web usability factors do not significantly affect the perceived ease of use. This study suggests that perceived usefulness affects both the frequency of Facebook usage and frequency of Facebook activities, while perceived ease of use affects only the frequency of Facebook activities. This study also proves that both of the frequency of Facebook usage and frequency of facebook activities affect the student engagement.

Kata Kunci : TAM, ubiquitous computing, web usability, Facebook, student engagement, SEM.