PERAN DAN STRATEGI SALES AND MARKETING DEPARTMENT DI ORANGE HOTEL & VILLA’S SOLO

AMELIA OCTAVIANA, Arina Pramusita, SIP., M.Si.

2013 | Tugas Akhir | D3 KEPARIWISATAAN

Tugas akhir ini mendeskripsikan mengenai peran dan strategi departemen sales and marketing di hotel khususnya Orange Hotel & Villa`s Solo. Penulis memilih judul ini ini dikarenakan pada saat sekarang ini hotel merupakan salah satu akomodasi penting dalam dunia pariwisata. Dan department sales and marketing merupakan salah satu kunci utama beerkembangny sebuah hotel. Di dalam proses penelitian penulis memilih metode Observasi dimana penulis melakukan penelitian langsung di hotel sebagai sekretaris. Dengan metode ini penulis berusaha memaparkan secara detail, tepat dan jelas mengenai Departement sales marketing di Orange hotel Solo. Sehingga baik isi maupun bahasanya dapat diterima dan dipahami oleh pembaca. Jadi dapat disimpulkan Orange Hotel & Villa’s Solo Sales And Marketing merupakan department yang bertanggung jawab terhadap strategi pemasaran dan pencapaian target tingkat hunian (Occupancy) hotel. Para petugas Sales And Marketing harus bekerja setiap saat dalam memaksimalkan potensi hunian Orange Hotel & Villa’s Solo, sambil melindungi seluruh kegiatan bisnis hotel.

This graduating paper describes the role and strategy of sales and marketing departments in particular Orange Hotel & Villa ` s Solo. The author chose this title because at the present time hotel was one of the important accommodation in tourism world . And the sales and marketing department is one of the growed key for hotel . In the research process the author choose the method which the authors conducted a study observations directly at the hotel as a secretary . With this method the authors attempt explain in detail , precisely and clearly about sales marketing Department at Orange Hotel Solo. So that both the content and the language can be accepted and understood by the reader . So we can conclude Orange Hotel & Villa 's Solo Sales And Marketing is a department that is responsible for marketing strategy and target occupancy rate ( Occupancy ) hotel . Sales And Marketing Officers should work all the time to maximize the potential of occupancy Orange Hotel & Villa 's Solo, while protecting the entire hotel business activity

Kata Kunci : Peran dan Strategi , Sales And Marketing department, Orange Hotel & Villa`s Solo