ANALISIS MODEL BISNIS PADA EDU HOSTEL YOGYAKARTA

RIZALDI LINGGA ISWANDRATA, Boyke R. Purnomo, S.E., M.M.

2013 | Skripsi | MANAJEMEN

Bisnis akomodasi dan jasa penginapan berbentuk hostel merupakan bisnis jenis baru di Indonesia, khususnya Yogyakarta. Penelitian ini bertujuan untuk mengidentifikasi model bisnis suatu bisnis hostel berdasarkan Business Model Canvas oleh Osterwalder yang terdiri dari Segmen Pelanggan, Proposisi Nilai, Saluran, Hubungan Pelanggan, Arus Pendapatan, Sumber Daya Utama, aktivitas Kunci, Kemitraan Utama, dan Struktur Biaya. Penelitian dilakukan pada Edu Hostel Yogyakarta melalui wawancara dengan beberapa responden. Observasi dan dokumen digunakan sebagai metode pendukung sekaligus triangulasi dalam penelitian ini. Content analysis dan metode constant comparative secara manual digunakan untuk menganalisis data. Hasil Penelitian ini mendeskripsikan masing-masing blok bangunan Business Model Canvas pada Edu Hostel Yogyakarta. Pola model bisnis Edu Hostel Yogyakarta juga telah dapat diidentifikasi melalui penelitian ini

Hostel concept is a novelty in accomodation and lodging industry in Indonesia, especially in Yogyakarta area. This study aims to describe and identify the business model of a particural hostel business based on Business Model Canvas by Osterwalder, which consists of Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This study focuses on Edu Hostel Yogyakarta’s Business Model. The data were obtained through interviews with some respondents. Observation and documentary were also being used as supporting methods and triangulation in this study. Content analysis and constant comparative were used manually to analyze the data. The result of this study is the description of each building blocks of Business Model Canvas. Edu Hostel Yogyakarta’s business model pattern has also been identified through this study

Kata Kunci : manajemen, manajemen operasi, model bisnis, hostel, Edu Hostel Yogyakarta, business model canvas, penelitian kualitatif