KEEFEKTIFAN SHORT MESSAGE SERVICE (SMS) REMINDER SEBAGAI MEDIA PROMOSI KESEHATAN IBU HAMIL DI KECAMATAN ASTAMBUL KABUPATEN BANJAR

Sri Herlina, dr. Ova Emilia, M.Med, PhD, SpOG

2013 | Tesis | S2 Ilmu Kesehatan Masyarakat

dari 530.000 kematian perempuan di dunia. Kondisi ini diperparah akibat terlambatnya penanganan, malnutrisi dan anemia. Strategi promosi kesehatan masih menjadi strategi penting penurunan morbiditas dan mortalitas akibat kehamilan. Termasuk memanfaatkan teknologi mobile (mHealth). Tujuan : Penelitian ini bertujuan untuk melihat efektivitas pemanfaatan teknologi SMS sebagai media promosi kesehatan, khususnya terhadap pengetahuan ibu hamil tentang komplikasi dan asupan gizi. Metode: Rancangan penelitian quasi eksperimental one group pre post test design dilakukan pada 49 ibu hamil trimester I dan II di Kecamatan Astambul Kabupaten Banjar. Program Intervensi menggunakan SMS gateway dirancang secara otomatis untuk mengirimkan pesan kepada ibu hamil setiap hari selama 2 bulan. Setelah intervensi diukur persepsi ibu terhadap penggunaan media promosi SMS reminder. Analisis pre dan post tes diuji secara statistik menggunakan uji paired samples t-test dengan derajat kepercayaan 95%, sedangkan pengukuran persepsi ibu dianalisis secara deskriptif. Hasil: Pre-test dan post-test menunjukan adanya peningkatan pemahaman ibu hamil terhadap komplikasi kehamilan dan asupan gizi setelah dilakukan intervensi promosi berbasis SMS (p<0,05). SMS reminder ini dipersepsikan mudah, menarik dan inovatif. Kesimpulan: Media SMS terbukti bermanfaat untuk menyampaikan informasi kesehatan. Penelitian ini diharapkan dapat meningkatkan kesadaran ibu dalam melakukan pemeriksaan kehamilan rutin (antenatal care) pada tenaga medis.

Background: The occurrence of complications during pregnancy causes more than 530,000 deaths of women in the world. This condition is exacerbated due to delay in treatment, malnutrition and anemia. Health promotion strategies remains a key strategy to decrease morbidity and mortality due to pregnancy. Including utilizing mobile technology (mHealth). Objective: This study aims to look at the benefits of SMS technology as a medium for health promotion to pregnant women particularly about mother's knowledge on maternal complications and nutritional intake. Methods: Quasi-experimental one group pre-post test design conducted on 49 pregnant women in the first and second trimester in Astambul sub-district, Banjar. Intervention programs using SMS gateway had designed to automatically to sending a message to pregnant women daily for 2 months. After intervention measured maternal perceptions towards the use of SMS reminders media campaign. Analysis of pre and post tests were statistically tested using paired samples t-test test with 95% confidence level, while the mother's perception measurements were analyzed descriptively Results: The results of pre-test and post-test shows that there is an increased understanding of the maternal complications of pregnancy and nutrient intake after SMS-based promotion interventions (p <0,05). SMS reminder is perceived easy, attractive and innovative. Conclusion: SMS Media prove useful to convey health information. This research is expected to raise awareness of mothers in routine antenatal care (antenatal care) to medical personnel.

Kata Kunci : Ibu hamil, media promosi kesehatan, SMS reminder, komplikasi, gizi