PROMOTIONAL STRATEGY OF STARCROSS COMPANY

AMINOVA OKTAVANI, Mr. Supriyono, S.S., M.A

2013 | Tugas Akhir | D3 BAHASA INGGRIS

Starcrossadalahsalahsatudistro di Yogyakarta.Setelahmembanguntokonya di tahun 2009, Starcrossmenggunakanbanyakstrategiuntukmendapatkankonsumerdanmeningkatk anpenjualan.Akan tetapi, Starcrossbelummengetahuistrategipromosimana yang paling efektifdalammenarikkonsumen.Penelitiantugasakhirinibertujuanuntukmengetahuis trategi-strategipromosi yang adadi Starcross. Metodepengumpulan data penelitianinidilakukandengancaraobservasilangsungdanstudipustaka. Untukstudilapangan, penulismewawancaraimanajerStarcrossuntukmengetahuiprofilsingkatdariStarcross .Untukstudipustaka, penulismembacabeberapabuku, danartikel yang berkaitandenganobjekpenelitian. Setiap produk yang ditawarkan mendapatkan perhatian penuh dari publik. Hal ini dapat dibuktikan dari adanya kenaikan penjualansetelahmelakukanbeberapastrategipromosi. Data yang penulis dapatkan, membuktikan bahwa strategipromosi yang di lakukanolehStarcross cukup efektif untukmenjualprodukmereka.

Starcross is one of distro in Yogyakarta. Built the store in 2009, Starcrossuses many strategies to get the consumers and to increases its sales. However, the store has not known yet which strategy is the most effective in the way of attracting consumers’ attention. The first aim of this graduating paper is to find out the promotional strategies of Starcross Store. The next aim is to find out the effectiveness of each promotional strategy. Methods of collecting data are direct observation and library research. In the field study, the writer interviews the manager of Starcross Store in order to gather information about Starcross’s profile in brief. For the library research, the writer reads some books, and articles from internet, which are related to the topic. Each productwhich isoffered by the store got a full attention from public. It is proven from the increasing of sales after some promotion are done. From data the author got from the store; it proves that the promotional strategies which are done by Starcross store are effective enough to sell its products.

Kata Kunci : StrategiPromosi,Efektif.