Formulating Ina's Corn Dog Business Plan Using Nine Building Blocks of Business Model Concept

Katharina Dwiarnie, Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D.

2013 | Tesis | S2 Magister Manajemen

Studi ini bertujuan untuk memformulasikan rancangan bisnis Ina’s Corn Dog dengan menggunakan business model canvas yang terdiri dari nine building blocks, yaitu segmen pelanggan, penawaran nilai, saluran, hubungan pelanggan, sumber daya utama, aktivitas utama, mitra usaha, sumber pendapatan, dan struktur biaya. Menggunakan data primer yang diperoleh dari focus group discussion pada Oktober 2012, melalui analisis empathy map studi ini memformulasikan rancangan bisnis dan menghitung payback period. Perhitungan akhir payback period menunjukkan hasil positif dan memberikan kemungkinan-kemungkinan yang baik dalam realisasi model bisnis Ina’s Corn Dog.

This study attempts to formulate the business plan of Ina’s Corn Dog using business model canvas which consists of nine building blocks, there are customer segment, value proposition, channels, customer relationship, key resources, key activities, key partnerships, revenue stream, and cost structure. Using primary data which is obtained from the analysis of empathy map from focus group discussions in October 2012, this study formulates the business plan and calculates the final calculations of the payback period. The final payback period calculations shows positive results and provide good possibilities for the realization of Ina’s Corn Dog business model.

Kata Kunci : business model, empathy map, nine building blocks, payback period